| Program start date | Application deadline |
| 2025-07-06 | - |
| 2025-07-20 | - |
Program Overview
The Marketing Foundations course at Oxford University colleges provides a comprehensive foundation in marketing concepts and practices, preparing students for careers in business, product development, and marketing. Through hands-on projects, case discussions, and expert instruction, students develop a strong understanding of marketing principles and gain valuable practical experience. The program includes accommodation, a graduation ceremony, and cultural excursions, creating a transformative educational and cultural experience for students aged 12-15.
Program Outline
It teaches the basics of marketing and product development using a case-based and hands-on approach. The course emphasizes creative individual work and collaborative decision-making in group settings. The objective is to equip students with a strong knowledge base in marketing.
Outline:
The course uses a hands-on approach, including a “Marketing Challenge” where students work in small groups to develop the marketing of a product they create. Topics covered include the marketing environment, the STP process (Segmentation, Targeting, Positioning), the 4Ps of the marketing mix (Product, Price, Place, Promotion), and consumer buying behavior. The course is delivered through lectures, case discussions, and readings. However, it mentions a graduation ceremony, certificate, and report card will be provided. A recommendation letter can be provided upon request.
Teaching:
The course is taught by expert tutors. The teaching methods include lectures, case discussions, and readings. The class size is capped at a maximum of 16 students, ensuring individual attention and support.
Careers:
The course is beneficial for students interested in business and product development, and those looking to work in marketing strategy or advertising-related areas.
Other:
The course is offered at the University of Oxford colleges. It includes accommodation (half-board) in prestigious colleges, a graduation ceremony, a certificate, a report card, and cultural excursions across the UK. The course is designed for ages 12-15. The program is offered in two sessions: July 6th-19th and July 20th-August 2nd. Oxford Medwell Academy (OMA) provides the course and emphasizes its world-class summer educational and cultural experiences. OMA highlights its access to leading university facilities, highly qualified teachers, small class sizes, and a comprehensive residential experience with full-board accommodation and various activities. 24-hour porter services are available in all University of Oxford colleges where students are housed. The course includes cultural excursions to Oxford landmarks, museums, and potentially London, including West End theatre.
Oxford Medwell Academy
Overview:
Oxford Medwell Academy is a premier institution specializing in medical and STEM education, located in the historic city of Oxford. They are dedicated to providing high-quality educational experiences that empower students to explore their passions, advance their careers, and achieve their educational aspirations.
Services Offered:
Oxford Medwell Academy offers a diverse range of educational programs, including:
Summer Courses:
- 20 academic summer programs delivered by world-class educators at the University of Oxford.
Professional Courses:
- Medical courses designed to equip students with the knowledge and skills needed for success in the healthcare field.
Gateway Courses:
- 6-month courses based in Oxford and London, providing a solid foundation for further education and career opportunities.
Student Life and Campus Experience:
The academy emphasizes a supportive and engaging learning environment. Students benefit from:
Individual attention:
- Small class sizes allow for personalized learning and interaction with tutors.
Expert faculty:
- Experienced and passionate educators guide students towards academic growth.
Exploration and growth:
- Summer school programs offer opportunities for sightseeing, fun activities, and independent exploration of Oxford.
Safe and supportive environment:
- Students are provided with the freedom to explore the city while feeling safe and looked after.
Key Reasons to Study There:
World-class education:
- Programs are delivered by leading experts in the field, ensuring high-quality learning experiences.
Historic and inspiring setting:
- Oxford's rich history and academic vibrancy provide a unique and stimulating learning environment.
Diverse program offerings:
- A wide range of courses cater to various interests and career aspirations.
Student satisfaction:
- The academy boasts a 96% student satisfaction rate, highlighting the positive impact of their programs.
Academic Programs:
Oxford Medwell Academy specializes in medical and STEM education, offering courses that cover a wide range of subjects within these fields. They also provide gateway courses that prepare students for further education and career opportunities.
Other:
Essay Competition:
- The academy hosts an annual essay competition with the potential for a full scholarship.
Accreditation:
- Oxford Medwell Academy is accredited by the British Accreditation Council, demonstrating their commitment to high-quality education.
Partnerships:
- They collaborate with prestigious institutions like the University of Oxford and various colleges within the city.
