Digital Marketing

Program Overview

Oxford Medwell Academy's two-week Digital Marketing summer course empowers 16-19 year olds with the skills to navigate the digital landscape. Led by expert tutors in small classes, the program covers social media strategy, SEO, digital advertising, and online content marketing, equipping students for careers in the field. The course includes cultural excursions, a graduation ceremony, and the opportunity for a recommendation letter.

Program Outline

Degree Overview:

The provided text describes a two-week Digital Marketing summer course offered by Oxford Medwell Academy (OMA). It presents various approaches to digital marketing, including social media strategies, SEO, digital advertising, and online content marketing. The course is designed for students aged 16-19 years old and is held at University of Oxford colleges. The objective is to equip students with the skills necessary to undertake digital marketing activities and online business strategies, and to understand e-commerce and online business development.

Outline:

The course covers the following topics:

• The LER (Listen – Engage – Respond) model for social media strategy and planning.
• Principles of SEO (search engine optimization) and keyword selection.
• Approaches towards successful and efficient digital advertising.
• The importance of online content marketing.
The course includes over 20 hours of tuition. Upon request, a recommendation letter is also available.

Teaching:

The course is taught by expert tutors. However, the course aims to equip students with skills in digital marketing, which are applicable to various careers in the field.

Other:

• The course costs £6995, including tuition and half-board accommodation.
• The course is offered in two sessions: July 6th-19th and July 20th-August 2nd, 2025.
• Accommodation is provided in prestigious University of Oxford colleges.
• The program includes a graduation ceremony.
• 24-hour porter services are available in all University of Oxford colleges where students are housed.
• Cultural excursions are included, such as visits to Oxford landmarks, museums, and potentially London attractions.