MSc - Master of Science in Internationale Commerce & Digital Marketing

Program Overview

The MSc - Master of Science International Commerce & Digital Marketing is a one-year program preparing students for careers in marketing, sales, and international commerce. It equips students with diverse skills in these areas, emphasizing the use of digital tools and understanding of global trends and local market specifics. The program utilizes a participatory teaching approach and offers opportunities for professional projects with partner companies, facilitating career integration.

Program Outline

Degree Overview:

The MSc - Master of Science International Commerce & Digital Marketing is a one-year program (Bac+5 / CGE accredited) taught in English. It aims to equip students with a diverse skill set encompassing marketing and sales, digitalization, social media, and international commerce, preparing them to navigate the complexities of the global marketplace. The program emphasizes the need for managers to understand both global trends and local market specifics, utilizing digital tools effectively. It offers students opportunities for professional projects within various local and multinational companies. The program's innovative and participatory teaching focuses on professional role-playing and experiential learning. The curriculum is developed in collaboration with partner companies to ensure alignment with industry needs and enhance student professionalization. The program provides access to company networks and alumni to facilitate career integration. The program is described as offering a unique combination of skills and knowledge in marketing and sales, digitalization, social media, and international commerce. It emphasizes putting theory into practice through real-world commercial and digital marketing missions. The program is designed in collaboration with local and international partner companies, providing opportunities to build an international network of students and professionals from diverse sectors and cultural backgrounds.

Outline:

The program is structured across three semesters:

• Semester 1: Focuses on Digital Marketing, Management & Communication Skills, and Career Development & Counseling (30 ECTS credits).
• Semester 2: Covers International Commerce & Business, Management & Communication Skills, and Career Development & Counseling (30 ECTS credits).
• Semester 3: Consists of a Professional Mission & Thesis (30 ECTS credits).

Teaching:

The program utilizes a participatory teaching approach focused on professional role-playing and experiential learning. The faculty includes both practitioners (experts and managers from the business world sharing real-world experiences) and professors recognized as leaders in their fields. The program emphasizes a multicultural learning environment, with international students working together on real projects in diverse groups.

Careers:

The program prepares students for careers in both marketing and sales, and international commerce. Specific career paths mentioned include:

• Marketing and Sales: Product Manager, Social Media Manager, International Marketing Manager
• International Commerce: Export Manager, Sales/Commercial Manager, International Commercial Manager

Other:

The program offers students the possibility of obtaining a Double Degree by spending a semester at partner universities: Aalen University in Germany (Master of Arts in International Marketing and Sales) and Nottingham Trent University (MSc – Master of Science in International Business). The program takes place on the Clermont-Ferrand campus and, starting in the 2024-2025 academic year, at ESLSCA Egypt. The Clermont-Ferrand campus is described as being conveniently located in the city center. A student testimonial highlights the practical, real-world application of the curriculum due to the involvement of professional teachers. The program includes access to online courses and e-learning platforms, school resources, the BDE contribution, and access to the Clermont School of Business Alumni Association (for two years). The program's pedagogy involves lectures given by practitioners and professors, and students undertake a minimum 4-month internship in France, Europe, or elsewhere.

The tuition fee is 12,950 € per standard year.