Bachelor in Digital Marketing & E-Commerce Management

Program Overview

The Bachelor's in Digital Marketing & E-Commerce Management prepares students for careers in digital marketing and e-commerce through a three-year program combining theoretical knowledge with practical experience. The program includes specializations in Digital Marketing or E-Commerce, as well as an emphasis on international experiences and professional certifications. Graduates are equipped with the skills necessary to succeed in various digital and business roles.

Program Outline

Degree Overview:

The Bachelor in Digital Marketing & E-Commerce Management at Clermont School of Business is a Bac+3 degree (Bachelor's degree) awarded by the Ministry of Higher Education and Research (MESR). The program aims to transform students into versatile digital experts, equipping them with the technical skills, digital culture, and essential certifications to succeed in digital marketing and e-commerce roles within SMEs, agencies, and large enterprises. The program covers all aspects of digital marketing and e-commerce, including implementing digital marketing strategies, engaging and managing social media communities, and mastering e-commerce techniques for customer acquisition. Students gain practical experience through immersion in the digital ecosystem, international experiences, professional experiences (internships or apprenticeships), and the development of soft skills. Upon completion, students can enter the workforce or continue their studies in a Master's program. The third year is taught 100% in English and is accessible to students who have completed two years of undergraduate business studies. The school is accredited by AACSB, AMBA, and EFMD Bachelor, and is a member of CGE and CDEFM, part of the Université Clermont Auvergne network.

Outline:

The program is structured across three years (180 ECTS credits):

• Year 1: Discovery (60 ECTS credits): This year focuses on foundational knowledge and project-based work.
Modules include Digital Marketing & Communication Strategy, Digital Culture, Fundamentals of Agile Methodology, Introduction to E-commerce, and public speaking.
• Year 2: First Choices (60 ECTS credits): Students refine their professional project and choose between two specializations: Digital Marketing or E-commerce.
The year includes numerous supervised projects to apply theoretical knowledge.
• Year 3: Takeoff (60 ECTS credits): Students choose between a classic track, a digital marketing and e-commerce manager track, or an apprenticeship track.
• Classic Track: Includes a six-month study abroad period at a partner institution followed by a six-month internship.
• Digital Marketing and E-commerce Manager Track: Features 100% English courses such as Business Ethics, Personal Branding, Data Analytics & Artificial Intelligence.
• Apprenticeship Track: Alternates between company work and school training, with specializations like Digital Communication Assistant, E-Commerce Manager, Retail Manager, or Sport Business Developer.

Assessment:

Assessment methods include case studies, simulations, presentations, exams, thesis defense, individual and group projects, and online certifications (Hubspot, Google, Meta, Opquast, TOEIC, and Voltaire).

Teaching:

The program uses an innovative, participatory, and project-oriented pedagogy. Learning is enhanced through team work on real-world cases, challenges, workshops, learning expeditions, and meetings. The school aims to help students discover their potential through diverse educational experiences.

Careers:

Graduates are prepared for various positions, including Omnichannel Communications Specialist, Content Manager, E-Reputation Specialist, Community Manager, Web Writer, E-Business Development Manager, Traffic Manager, E-Business Developer, E-Commerce Manager, and E-CRM Project Manager. They can work in the general management of SMEs needing digital communication development or within communication or business development departments of companies where digital is crucial for commercial development and positioning.

Other:

The program includes:

• Eight professional certifications (Hubspot (Inbound Marketing + Content Marketing), Google (Fundamentals of Digital Marketing and E-commerce), Google Ads (Search Certification + Measurement Certification), Google Analytics, Meta (Community Manager), Opquast (Web Quality)) and two language certifications (Voltaire & TOEIC).
• At least two international immersions (Digital Study Tour & Fall Semester in Lisbon).
• Access to the Clermont School of Business Alumni network (over 15,000 graduates in 109 countries).
• The school ranks 9th in the HappyIndex®AtSchool 2023 Ranking and 5th in the HappyIndex®AtSchool CSR 2022 Ranking.
• The program incorporates a strong international dimension, including business English classes, an intercultural environment (34% international students), and specialized conferences.
• Career support is provided through the CareerLab department and "Make Sense" workshops, including forums, job dating, company meetings, and immersions.
• Internship opportunities are available: 2 months in Year 1, 5 months in Year 2, and 6 months in Year 3 (or a 12-month work-study program in Year 3).
The program also offers up to three integrated trips abroad: a Digital Study Tour in Year 1, a Fall Semester in Lisbon in Year 2, and a semester abroad in Year 3 (for the classic track). The school has over 100 international partners. Students receive an Adobe Suite license for three years.

Annual Tuition Fee of : €7,900 in the traditional format excluding the third-year work-study program where tuition fees are covered by the company