Bachelor in Digital Marketing & E-Commerce Management
Program Overview
The Bachelor's in Digital Marketing & E-Commerce Management prepares students for careers in digital marketing and e-commerce through a three-year program combining theoretical knowledge with practical experience. The program includes specializations in Digital Marketing or E-Commerce, as well as an emphasis on international experiences and professional certifications. Graduates are equipped with the skills necessary to succeed in various digital and business roles.
Program Outline
Degree Overview:
The Bachelor in Digital Marketing & E-Commerce Management at Clermont School of Business is a Bac+3 degree (Bachelor's degree) awarded by the Ministry of Higher Education and Research (MESR). The program aims to transform students into versatile digital experts, equipping them with the technical skills, digital culture, and essential certifications to succeed in digital marketing and e-commerce roles within SMEs, agencies, and large enterprises. The program covers all aspects of digital marketing and e-commerce, including implementing digital marketing strategies, engaging and managing social media communities, and mastering e-commerce techniques for customer acquisition. Students gain practical experience through immersion in the digital ecosystem, international experiences, professional experiences (internships or apprenticeships), and the development of soft skills. Upon completion, students can enter the workforce or continue their studies in a Master's program. The third year is taught 100% in English and is accessible to students who have completed two years of undergraduate business studies. The school is accredited by AACSB, AMBA, and EFMD Bachelor, and is a member of CGE and CDEFM, part of the Université Clermont Auvergne network.
Outline:
The program is structured across three years (180 ECTS credits):
- Year 1: Discovery (60 ECTS credits): This year focuses on foundational knowledge and project-based work. Modules include Digital Marketing & Communication Strategy, Digital Culture, Fundamentals of Agile Methodology, Introduction to E-commerce, and public speaking.
- Year 2: First Choices (60 ECTS credits): Students refine their professional project and choose between two specializations: Digital Marketing or E-commerce. The year includes numerous supervised projects to apply theoretical knowledge.
- Year 3: Takeoff (60 ECTS credits): Students choose between a classic track, a digital marketing and e-commerce manager track, or an apprenticeship track.
- Classic Track: Includes a six-month study abroad period at a partner institution followed by a six-month internship.
- Digital Marketing and E-commerce Manager Track: Features 100% English courses such as Business Ethics, Personal Branding, Data Analytics & Artificial Intelligence.
- Apprenticeship Track: Alternates between company work and school training, with specializations like Digital Communication Assistant, E-Commerce Manager, Retail Manager, or Sport Business Developer.
Assessment:
Assessment methods include case studies, simulations, presentations, exams, thesis defense, individual and group projects, and online certifications (Hubspot, Google, Meta, Opquast, TOEIC, and Voltaire).
Teaching:
The program uses an innovative, participatory, and project-oriented pedagogy. Learning is enhanced through team work on real-world cases, challenges, workshops, learning expeditions, and meetings. The school aims to help students discover their potential through diverse educational experiences.
Careers:
Graduates are prepared for various positions, including Omnichannel Communications Specialist, Content Manager, E-Reputation Specialist, Community Manager, Web Writer, E-Business Development Manager, Traffic Manager, E-Business Developer, E-Commerce Manager, and E-CRM Project Manager. They can work in the general management of SMEs needing digital communication development or within communication or business development departments of companies where digital is crucial for commercial development and positioning.
Other:
The program includes:
- Eight professional certifications (Hubspot (Inbound Marketing + Content Marketing), Google (Fundamentals of Digital Marketing and E-commerce), Google Ads (Search Certification + Measurement Certification), Google Analytics, Meta (Community Manager), Opquast (Web Quality)) and two language certifications (Voltaire & TOEIC).
- At least two international immersions (Digital Study Tour & Fall Semester in Lisbon).
- Access to the Clermont School of Business Alumni network (over 15,000 graduates in 109 countries).
- The school ranks 9th in the HappyIndex®AtSchool 2023 Ranking and 5th in the HappyIndex®AtSchool CSR 2022 Ranking.
- The program incorporates a strong international dimension, including business English classes, an intercultural environment (34% international students), and specialized conferences.
- Career support is provided through the CareerLab department and "Make Sense" workshops, including forums, job dating, company meetings, and immersions.
- Internship opportunities are available: 2 months in Year 1, 5 months in Year 2, and 6 months in Year 3 (or a 12-month work-study program in Year 3). The program also offers up to three integrated trips abroad: a Digital Study Tour in Year 1, a Fall Semester in Lisbon in Year 2, and a semester abroad in Year 3 (for the classic track). The school has over 100 international partners. Students receive an Adobe Suite license for three years.
Annual Tuition Fee of : €7,900 in the traditional format excluding the third-year work-study program where tuition fees are covered by the company
Clermont School of Business : A Summary
Overview:
Clermont School of Business , is a renowned institution of higher education specializing in business and management. It offers a wide range of programs, from Bachelor's to Master's degrees, as well as specialized programs for professionals. The school is committed to providing students with a comprehensive education that prepares them for successful careers in the global business world.
Services Offered:
The school provides a variety of services to support student success, including:
Academic Resources:
- InfoLab, GraphLab, and LearningLab offer access to cutting-edge technology and resources for research, data analysis, and learning.
Career Services:
- CareerLab provides guidance and support for students seeking internships, jobs, and career development opportunities.
Student Life:
- The school fosters a vibrant student community with numerous student associations, social events, and opportunities for extracurricular activities.
International Programs:
- Students can participate in exchange programs and study abroad opportunities to gain global perspectives and experiences.
Continuing Education:
- The school offers a range of programs for professionals seeking to enhance their skills and knowledge.
Student Life and Campus Experience:
Students at Esc Clermont Business School can expect a dynamic and engaging campus experience. The school provides a supportive environment for learning and personal growth, with opportunities to connect with peers, faculty, and industry professionals. The school also offers a variety of social and cultural events, clubs, and activities to enrich the student experience.
Key Reasons to Study There:
Strong Academic Reputation:
- The school is recognized for its high-quality academic programs and its commitment to excellence in teaching and research.
International Focus:
- The school offers a global perspective through its international partnerships, exchange programs, and study abroad opportunities.
Career-Oriented Programs:
- The school's programs are designed to prepare students for successful careers in a variety of industries.
Innovative Pedagogy:
- The school utilizes innovative teaching methods and technologies to enhance the learning experience.
Vibrant Campus Community:
- The school fosters a strong sense of community among students, faculty, and staff.
Academic Programs:
Clermont School of Business offers a wide range of academic programs, including:
Bachelor's Programs:
- Bachelor in International Management, Bachelor in Digital Marketing and E-Commerce Management, and various Bachelor's programs in alternating work-study format.
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Grande Ecole Program:
- A comprehensive Master's program with a focus on business and management.
Master's Programs:
- Master of Science (MSc) programs in Business Intelligence & Analytics, Corporate Finance & Fintech, International Commerce & Digital Marketing, Project Management and Procurement and Supply Chain Management.
DBA Program:
- Doctorate of Business Administration for experienced professionals.
Other:
The school is committed to social responsibility and diversity, with initiatives to promote equality and inclusion. It also offers support services for students with disabilities.
The provided context does not include information on the following sections:
Student Life and Campus Experience:
- While the context mentions student associations and social events, it does not provide detailed information about campus life and experiences.
Key Reasons to Study There:
- The context highlights the school's academic reputation and international focus, but it does not explicitly state the key reasons to study there.
Entry Requirements:
The Bachelor in Digital Marketing & E-Commerce Management at Clermont School of Business has different entry requirements depending on the year of entry:
- Year 1 (instruction exclusively in French): International candidates must hold a diploma recognized as equivalent to the French Baccalaureate, and a DELF B2 or equivalent.
- Year 2: International candidates must have validated 1 year of higher education, and a TOEFL IBT score of 80 or equivalent.
- Year 3 (instruction available in English): International candidates must have validated 2 years of higher education, and a TOEFL IBT score of 80 or equivalent. This year is also accessible to students who completed 2 years of undergraduate business studies.
Language Proficiency Requirements:
- Year 1: A DELF B2 or equivalent is required for international students.
- Year 2 & 3: A TOEFL IBT score of 80 or equivalent is required for international students. Year 3 courses are taught 100% in English.
