Award in Principles of Marketing

Program Overview

This Level 5 Award in Principles of Marketing from CMBS equips individuals with the knowledge and skills needed to analyze markets, develop effective marketing strategies, and apply problem-solving approaches in marketing management. The program is ideal for those aspiring to or currently working in marketing, with a duration of 2 months starting in December 2024.

Program Outline

Degree Overview:

This MQF Level 5 Award in Principles of Marketing is designed to give learners the knowledge required to analyze the marketplace, develop an effective marketing strategy, assess the impact of external and internal forces on marketing management, and apply problem-solving approaches within the context of their organization.

Objectives:

Learners will learn how to:

• Collaborate effectively with team members.
• Manage one’s personal and professional time and resources effectively.
• Understand and apply relevant marketing tools.
• Critically analyze theoretical issues in marketing management.
• Develop problem-solving skills.
• Develop and implement an effective marketing strategy.

Careers:

This course is intended for those who are aged 21+ and aspire to work or are already working in marketing.

Other:

• Awarding Body: Central Mediterranean Business School (CMBS)
• Accrediting Body: Malta Further and Higher Education Authority (MFHEA)
• Entry Requirements: Applicants should normally hold a Bachelor’s Degree and have 2 years of related professional experience.
Excellent command of written English is required.
• Delivery: Face-to-face & Work-based Learning
• Language: English
• Location: Central Mediterranean Business School, The Brewhouse, Mdina Road, Zone 2, Central Business District, Birkirkara CBD 2010, Malta
• Duration: 2 Months
• Starting: Dec 2024
• Credits: 10 ECTS/ECVET
• Full Price (EU Students): €995 (Up to €697 refunded via the Get Qualified Scheme)