MBA in Entrepreneurship

Program Overview

Our MBA in Entrepreneurship program is designed to provide you with the knowledge, skills, and experience you need to succeed in today's competitive business world. With a focus on entrepreneurship, our program will equip you with the tools to launch a new venture, lead innovative teams, and build sustainable businesses. Our experienced faculty and industry experts will guide you through the latest trends and best practices in entrepreneurship, helping you to develop a strong business plan. Join us and take the first step towards realizing your entrepreneurial dreams.

Program Outline

Degree Overview:

The Collège de Paris MBA in Entrepreneurship is a 2-year program, delivered over 4 semesters, with classes held 2 days per week. It is designed to provide students with a comprehensive understanding of international business and management, with a focus on digital innovation and commercial development.

Outline:

Block 1:

• Use and Analyse Marketing & Sales Data
• Determine Marketing and Sales Positioning
• Model the Customer Experience
• Design the Marketing & Sales Strategy
• Market & Trend Analysis (Business Intelligence)
• Data Driven Commercial
• Commercial Positionning
• Commercial Strategy & Partnerships

Block 2:

• Deploy a Marketing & Sales Action plan
• Develop a Purchasing Strategy
• Build a Commercial Offer
• Prospecting & Customer Journey
• Business Plan
• Omnichannel Sales Action Plan
• Customer Relationship Management Tools
• Action Plan Monitoring ( ROI, KPIs, etc.)

Block 3:

• Enter a New Market
• Develop Negociation Skills
• Develop a Positioning Strategy
• Find Funding For Projects
• Commercial Strategy Performance
• Prospecting & Customer Loyalty
• Sales Negotiation
• E-commerce Platform Optimization

Block 4:

• Fundamentals of Commercial & Corporate Law
• Business Plan
• Practice Management Control as A Business Partner
• Basic Understanting of Finance
• Leardership & Coaching
• Recruiting & Retaining Staff
• Optimizing Individual & Collective Performance
• Professional Interview & Annual Appraisals

Specialization Courses:

• Entrepreneurship
• Innovation & Creativity in Business
• Project Management
• Change Management
• Strategic Management