B.A. Product Management

Program Overview

If you’re intrigued by understanding customer needs, skilled in communicating with users and company stakeholders, committed to ensuring the right product is built, eager to explore markets and industries, adept at interpreting data, and capable of respectful teamwork, then Product Management is for you!

Our students learn to lead the product development process within cross-functional teams agilely. They learn to drive innovation and change in organisations of all sizes while communicating effectively with stakeholders. If you are interested in founding your own company, you can learn how to start and run a business from day one at CODE.

Program Outline

Modules:

> Communication & Presentation

> Customer Discovery & Market Research

> Business Intelligence & Analytics

> Product Marketing

> How to Start a Startup

> Requirements Engineering

> Product Innovation & Definition

> Agile Process Management

> Product Strategy

> Economics

> Product Sales

> Strategic Partnerships & Third-Party Integration

> Business Model Design

> Consumer Psychology

> Finance & Controlling

> Organisational Development