Mastère in International Marketing

Program Overview

College de Paris’ Mastère in International Marketing is a New Life Project. It is designed to equip students with the knowledge and skills needed to succeed in a rapidly changing and increasingly globalised marketplace. This program offers comprehensive training in international marketing strategies, including market research.

Our curriculum emphasises practical learning, real-life case studies and industry links to ensure that graduates are prepared to lead marketing efforts in an international context.

Program Outline

Degree Overview:

This Mastère International Marketing is a 2-year program, delivered over 4 semesters, with classes held 2 days per week. It is designed for professionals and recent graduates who have completed 3/4 years of university studies in any discipline and are seeking a career in the international business world. The program emphasizes a multicultural learning environment, with a diverse student body contributing to teamwork and project development.

Outline:

Block 1:

• Use and Analyse Marketing & Sales Data
• Determine Marketing and Sales Positioning
• Model the Customer Experience
• Design the Marketing & Sales Strategy
• Market & Trend Analysis (Business Intelligence)
• Data Driven Commercial
• Commercial Positionning
• Commercial Strategy & Partnerships

Block 2:

• Deploy a Marketing & Sales Action plan
• Develop a Purchasing Strategy
• Build a Commercial Offer
• Prospecting & Customer Journey
• Business Plan
• Omnichannel Sales Action Plan
• Customer Relationship Management Tools
• Action Plan Monitoring ( ROI, KPIs, etc.)

Block 3:

• Enter a New Market
• Develop Negociation Skills
• Develop a Positioning Strategy
• Find Funding For Projects
• Commercial Strategy Performance
• Prospecting & Customer Loyalty
• Sales Negotiation
• E-commerce Platform Optimization

Block 4:

• Fundamentals of Commercial & Corporate Law
• Business Plan
• Practice Management Control as A Business Partner
• Basic Understanting of Finance
• Leardership & Coaching
• Recruiting & Retaining Staff
• Optimizing Individual & Collective Performance
• Professional Interview & Annual Appraisals

Specialization Courses:

• Communication Monitoring & Digital Marketing
• Social Media & Community Management
• Business Innovation & Creativity
• E-commerce Website Creation
• E-reputation