Program Overview

College de Paris’ Mastère in International Marketing is a New Life Project. It is designed to equip students with the knowledge and skills needed to succeed in a rapidly changing and increasingly globalised marketplace. This program offers comprehensive training in international marketing strategies, including market research.

Our curriculum emphasises practical learning, real-life case studies and industry links to ensure that graduates are prepared to lead marketing efforts in an international context.

Program Outline

Mastère in International Marketing

PROGRAM FEATURES:

Program Duration / Length:

4 semesters.

Schedule:

2,5 days per week

Intake:

September and February

COURSE SCHEDULE:

Block 1:

• Use and Analyse Marketing & Sales Data
• Determine Marketing and Sales Positioning
• Model the Customer Experience
• Design the Marketing & Sales Strategy
• Market & Trend Analysis (Business Intelligence)
• Data Driven Commercial
• Commercial Positionning
• Commercial Strategy & Partnerships

Block 2:

• Deploy a Marketing & Sales Action plan
• Develop a Purchasing Strategy
• Build a Commercial Offer
• Prospecting & Customer Journey
• Business Plan
• Omnichannel Sales Action Plan
• Customer Relationship Management Tools
• Action Plan Monitoring ( ROI, KPIs, etc.)

Block 3:

• Enter a New Market
• Develop Negociation Skills
• Develop a Positioning Strategy
• Find Funding For Projects
• Commercial Strategy Performance
• Prospecting & Customer Loyalty
• Sales Negotiation
• E-commerce Platform Optimization

Block 4:

• Fundamentals of Commercial & Corporate Law
• Business Plan
• Practice Management Control as A Business Partner
• Basic Understanting of Finance
• Leardership & Coaching
• Recruiting & Retaining Staff
• Optimizing Individual & Collective Performance
• Professional Interview & Annual Appraisals