Mastère in Hospitality & Tourism Management

Program Overview

Our Mastère in Hospitality & Tourism Management program is designed to provide students with a comprehensive understanding of the hospitality and tourism industry. This program focuses on the skills and knowledge needed to succeed in a dynamic and competitive global market.

Students will learn about hospitality operations, revenue management, marketing and event planning, and the culture as well as the societal impacts of tourism.

Program Outline

Degree Overview:

This Mastère in Hospitality and Tourism Management is a 2-year program, delivered over 4 semesters, with classes held 2 days per week. It is designed for professionals and recent graduates who have completed 3/4 years of university studies in any discipline and are seeking a career in the international business world. The program emphasizes a multicultural learning environment, with a diverse student body contributing to teamwork and project development.

Outline:

Block 1:

• Use and Analyse Marketing & Sales Data
• Determine Marketing and Sales Positioning
• Model the Customer Experience
• Design the Marketing & Sales Strategy
• Market & Trend Analysis (Business Intelligence)
• Data Driven Commercial
• Commercial Positionning
• Commercial Strategy & Partnerships

Block 2:

• Deploy a Marketing & Sales Action plan
• Develop a Purchasing Strategy
• Build a Commercial Offer
• Prospecting & Customer Journey
• Business Plan
• Omnichannel Sales Action Plan
• Customer Relationship Management Tools
• Action Plan Monitoring ( ROI, KPIs, etc.)

Block 3:

• Enter a New Market
• Develop Negociation Skills
• Develop a Positioning Strategy
• Find Funding For Projects
• Commercial Strategy Performance
• Prospecting & Customer Loyalty
• Sales Negotiation
• E-commerce Platform Optimization

Block 4:

• Fundamentals of Commercial & Corporate Law
• Business Plan
• Practice Management Control as A Business Partner
• Basic Understanting of Finance
• Leardership & Coaching
• Recruiting & Retaining Staff
• Optimizing Individual & Collective Performance
• Professional Interview & Annual Appraisals

Specialization Courses:

• Hospitality Event Organisation
• Purchasing Management
• Major Luxury Events: Organizing an Event
• Quality Assurance Management in Hospitality
• Hospitality Marketing
• Strategy in Hospitality
• ...& other courses.