Mastère in Food and Beverage Management

Program Overview

Our Mastère in Food & Beverage Management program is designed for students who are passionate about the food and beverage industry. This program offers comprehensive training in the business and management aspects of the food and beverage industry.

Students will learn from industry experts and have the opportunity to work on real projects, gaining practical experience in the field.

Program Outline

Degree Overview:

The Mastère Food & Beverage Management is a two-year program (four semesters) designed for professionals and recent graduates with a minimum of three to four years of university studies in any discipline. The program aims to equip students with the theoretical knowledge and practical experience necessary to succeed in the international food and beverage industry. It focuses on the rapidly developing and lucrative sectors of food and beverage management, providing students with a comprehensive understanding of marketing, communication, business law, and specialized F&B management topics.

Outline:

Block 1:

• Use and Analyse Marketing & Sales Data
• Determine Marketing and Sales Positioning
• Model the Customer Experience
• Design the Marketing & Sales Strategy
• Market & Trend Analysis (Business Intelligence)
• Data Driven Commercial
• Commercial Positionning
• Commercial Strategy & Partnerships

Block 2:

• Deploy a Marketing & Sales Action plan
• Develop a Purchasing Strategy
• Build a Commercial Offer
• Prospecting & Customer Journey
• Business Plan
• Omnichannel Sales Action Plan
• Customer Relationship Management Tools
• Action Plan Monitoring ( ROI, KPIs, etc.)

Block 3:

• Enter a New Market
• Develop Negociation Skills
• Develop a Positioning Strategy
• Find Funding For Projects
• Commercial Strategy Performance
• Prospecting & Customer Loyalty
• Sales Negotiation
• E-commerce Platform Optimization

Block 4:

• Fundamentals of Commercial & Corporate Law
• Business Plan
• Practice Management Control as A Business Partner
• Basic Understanting of Finance
• Leardership & Coaching
• Recruiting & Retaining Staff
• Optimizing Individual & Collective Performance
• Professional Interview & Annual Appraisals

Specialization Courses:

• F&B Event Organization
• Purchasing Management
• Major Luxury Events: Organizing an Event
• Quality Assurance Management in F&B
• SPECIALIZATION COURSES
• .. & other courses.