Program Overview

Our Mastère in Fashion & Luxury Goods Management program is designed for students who wish to pursue a career in the exciting and dynamic world of fashion and luxury goods. The program provides students with comprehensive training in the business and management aspects of the fashion and luxury goods industries.

Students will learn from experienced professionals and have the opportunity to work on real projects, gaining practical industry experience.

Program Outline

Mastère in Fashion & Luxury Goods Management

PROGRAM FEATURES:

Program Duration / Length:

4 semesters.

Schedule:

2,5 days per week

Intake:

September and February

COURSE SCHEDULE:

Block 1:

• Use and Analyse Marketing & Sales Data
• Determine Marketing and Sales Positioning
• Model the Customer Experience
• Design the Marketing & Sales Strategy
• Market & Trend Analysis (Business Intelligence)
• Data Driven Commercial
• Commercial Positionning
• Commercial Strategy & Partnerships

Block 2:

• Deploy a Marketing & Sales Action plan
• Develop a Purchasing Strategy
• Build a Commercial Offer
• Prospecting & Customer Journey
• Business Plan
• Omnichannel Sales Action Plan
• Customer Relationship Management Tools
• Action Plan Monitoring ( ROI, KPIs, etc.)

Block 3:

• Enter a New Market
• Develop Negociation Skills
• Develop a Positioning Strategy
• Find Funding For Projects
• Commercial Strategy Performance
• Prospecting & Customer Loyalty
• Sales Negotiation
• E-commerce Platform Optimization

Block 4:

• Fundamentals of Commercial & Corporate Law
• Business Plan
• Practice Management Control as A Business Partner
• Basic Understanting of Finance
• Leardership & Coaching
• Recruiting & Retaining Staff
• Optimizing Individual & Collective Performance
• Professional Interview & Annual Appraisals