Mastère in Fashion and Luxury Goods Management

Program Overview

Our Mastère in Fashion & Luxury Goods Management program is designed for students who wish to pursue a career in the exciting and dynamic world of fashion and luxury goods. The program provides students with comprehensive training in the business and management aspects of the fashion and luxury goods industries.

Students will learn from experienced professionals and have the opportunity to work on real projects, gaining practical industry experience.

Program Outline

Degree Overview:

This Mastère Fashion & Luxury Goods Management program is designed for professionals and recent graduates with 3/4 years of university studies in any discipline who want to pursue a career in the international fashion and luxury goods industry. The program aims to provide students with the theoretical knowledge and practical experience necessary to succeed in this dynamic and lucrative sector.

Outline:

Block 1:

• Use and Analyse Marketing & Sales Data
• Determine Marketing and Sales Positioning
• Model the Customer Experience
• Design the Marketing & Sales Strategy
• Market & Trend Analysis (Business Intelligence)
• Data Driven Commercial
• Commercial Positionning
• Commercial Strategy & Partnerships

Block 2:

• Deploy a Marketing & Sales Action plan
• Develop a Purchasing Strategy
• Build a Commercial Offer
• Prospecting & Customer Journey
• Business Plan
• Omnichannel Sales Action Plan
• Customer Relationship Management Tools
• Action Plan Monitoring ( ROI, KPIs, etc.)

Block 3:

• Enter a New Market
• Develop Negociation Skills
• Develop a Positioning Strategy
• Find Funding For Projects
• Commercial Strategy Performance
• Prospecting & Customer Loyalty
• Sales Negotiation
• E-commerce Platform Optimization

Block 4:

• Fundamentals of Commercial & Corporate Law
• Business Plan
• Practice Management Control as A Business Partner
• Basic Understanting of Finance
• Leardership & Coaching
• Recruiting & Retaining Staff
• Optimizing Individual & Collective Performance
• Professional Interview & Annual Appraisals

Specialization Courses:

• Fashion Design & Drawing Workshop
• Creative Workshop in Fashion Project
• Luxury Codes
• Luxury Brand Marketing Strategy
• Major Luxury Events: Organizing an Event
• Intellectual & Legal Property
• PAO WORKSHOP

Other

International Students – ADMISSION CHECKLIST:

• The program requires specific documents for international students, including a resume, passport copy, statement of purpose, passport size photo, work experience (if any), scanned copy of the application form, additional certificates (if any), and marksheets, transcripts, consolidated, provisional, and degree certificates for all levels of education.
• English Level Required: International students must have an IELTS score of 6.

STUDYING BENEFITS

• The program offers several benefits for students, including training 100% in English, the legal right to work 20 hours per week, and access to government benefits for accommodation (CAF).

AFTER STUDY JOB OPPORTUNITIES:

• The program provides guidance and support to help students find jobs after graduation.

SPECIALIZATION COURSES

• The program includes specialization courses in areas such as fashion design, creative workshops, luxury codes, luxury brand marketing strategy, major luxury events, intellectual and legal property, and PAO workshops.
• Professional Report: Students are required to complete a professional report as part of the program.
• Internship or Professional Project (80 days per year): Students must complete an internship or professional project for a total of 80 days per year.