Mastère in Culinary Art Management

Program Overview

Our Mastère in Culinary Arts & Management program is designed for aspiring culinary professionals who want to take their skills to the next level. This program combines theoretical knowledge with practical experience in state-of-the-art kitchens.

Students will study advanced culinary techniques, menu development and food and beverage management, as well as the cultural and historical influences of cooking. The program also explores the business side of the culinary world, including operations management, marketing and financial management.

Program Outline

Degree Overview:

The Mastère in Culinary Art Management is a two-year program with classes held two days a week. The program requires a minimum of 3/4 years of university studies for admission. The program is RNCP Certified, which means it is officially recognized by the French government and registered with the National Directory of Professional Certifications. The program aims to provide students with a comprehensive understanding of French culinary techniques and management practices in the field of gastronomy. Students will learn from experts in the field and gain practical experience through internships and professional projects.

Outline

Block 1:

• Use and Analyse Marketing & Sales Data
• Determine Marketing and Sales Positioning
• Model the Customer Experience
• Design the Marketing & Sales Strategy
• Market & Trend Analysis (Business Intelligence)
• Data Driven Commercial
• Commercial Positionning
• Commercial Strategy & Partnerships

Block 2:

• Deploy a Marketing & Sales Action plan
• Develop a Purchasing Strategy
• Build a Commercial Offer
• Prospecting & Customer Journey
• Business Plan
• Omnichannel Sales Action Plan
• Customer Relationship Management Tools
• Action Plan Monitoring ( ROI, KPIs, etc.)

Block 3:

• Enter a New Market
• Develop Negociation Skills
• Develop a Positioning Strategy
• Find Funding For Projects
• Commercial Strategy Performance
• Prospecting & Customer Loyalty
• Sales Negotiation
• E-commerce Platform Optimization

Block 4:

• Fundamentals of Commercial & Corporate Law
• Business Plan
• Practice Management Control as A Business Partner
• Basic Understanting of Finance
• Leardership & Coaching
• Recruiting & Retaining Staff
• Optimizing Individual & Collective Performance
• Professional Interview & Annual Appraisals

Specialization Courses:

• Hot & Cold Starters
• Dressing & Highlight Preperation
• Dessert
• Implementation of Cooking
• SPECIALIZATION COURSES
• .. & other courses.