BRAND COMMUNICATION, THE DESIGN, CONSTRUCTION AND MANAGEMENT OF THE BRAND

Program Overview

The Specializing Master in Brand Communication from POLI.design equips professionals with strategic and coordination skills for brand communication projects. Participants gain expertise in building and managing brand equity, encompassing all aspects of communication through a combination of lectures from industry professionals and a 500-hour internship. Graduates are prepared for roles such as Account, Strategic Planner, and Media Planner in the field of strategic brand communication.

Program Outline

Degree Overview:

The Specializing Master in Brand Communication aims to train professionals with strategic and coordination skills in communication projects related to accounting, strategic planning, and media planning. The program focuses on building and managing brand equity, the core of the communication process. It covers all aspects of communication projects, equipping participants with the necessary skills to excel in roles like Account, Strategic Planner, and Media Planner.

Careers:

The program prepares graduates for roles in strategic brand communication, including Account, Strategic Planner, and Media Planner.

Other:

The program is offered by POLI.design S.c.r.l. and is located in Milan. The program duration is 15 months, starting on November 4, 2024, and ending on January 31, 2026. The application deadline is September 4, 2024. The program awards 60 CFUs.