Performing Arts Management - Ed.10

Program Overview

The Master in Performing Arts Management (MPAM) is a 20-month program designed for students seeking managerial careers in the entertainment industry. In partnership with ACCADEMIA TEATRO ALLA SCALA and TEATRO PICCOLO DI MILANO, the program provides in-depth knowledge of the industry and prepares students for various roles in production, marketing, and distribution. The curriculum emphasizes cultural and artistic understanding, combined with economic and managerial skills, with a focus on developing students' entrepreneurship capabilities and global perspectives.

Program Outline

Degree Overview:

The Master in Performing Arts Management (MPAM) is a 20-month program designed for students seeking a managerial career within the entertainment industry. It provides in-depth knowledge of the performing arts industry and prepares students for careers in various areas, including production, marketing, and distribution. The program is in partnership with ACCADEMIA TEATRO ALLA SCALA and TEATRO PICCOLO DI MILANO. The program aims to prepare global professionals with a solid cultural and artistic background coupled with economic and managerial skills for stage performance production, focusing on Europe, North America, and emerging markets.

Other:

The program aims to develop students' entrepreneurship capabilities and their network. Students will acquire the know-how to work in the artistic-cultural field and to deeply understand its functions, applications, and evolution.

Key Objectives:

• Understand the importance of passing on a Cultural Heritage and its positive impact on society.
• Develop project-planning skills for implementing innovative and sustainable cultural policies.
• Know the specific legal, business-related, and financial tools.

Program Structure:

The program includes:

• Introductory coursework addressing cultural policies, outreach, and education, defining the objectives and goals of theatre managers.
• Modules providing methods and instruments, including auditing, marketing, communication and PR, fundraising, project management, and the legislative framework.