Bachelor's Degree in Fashion Communication & Styling Course

Program Overview

The Fashion Communication and Styling Program at DMU Dubai equips students with the skills and knowledge to become successful fashion stylists and communicators. The program focuses on visual storytelling, utilizing technology, and leveraging promotional platforms to create must-have trends. Students also gain practical experience in event styling, production, and consulting for fashion brands and media organizations.

Program Outline

Degree Overview:

• Objective: To equip students with the skills and knowledge to become successful fashion stylists and communicators in the global fashion industry.
• Description: The program focuses on creating visual stories, utilizing technology, and leveraging promotional platforms to transform fashion products into must-have trends.
Students will learn to engage with audiences and tell "style stories."
• Key Features:
• Develop proficiency in visual research, illustration, storyboarding, and project management.
• Gain practical experience in event styling and production, including image creation, film, and graphics.
• Develop consulting skills for fashion brands, media, and event organizations.
• Benefit from an Industry Advisory Board comprised of leading experts and professionals.
• Participate in the Education 2030 program, which offers a simplified block learning timetable for a better study-life balance.

Outline:

• Structure: The program is a 3-year Bachelor of Arts (Hons) degree.
• Course Schedule:
• Year 1:
• Block 1: Fashion Styling
• Block 2: Fashion Image Creation
• Block 3: Communication Creation
• Block 4: Fashion Film Cultures
• Year 2:
• Block 1: Concept to Consumer
• Block 2: The Fashion Client: Campaign with Film
• Block 3: Fashion Event Styling
• Block 4: Futures: Professional and Promotional Identity
• Year 3:
• Block 1: Fashion Communication and Styling Consultancy
• Block 2: Fashion Communication and Styling Portfolio
• Block 3 & 4: Final Major Project
• Module Descriptions:
• Year 1:
• Fashion Styling:
Covers the fundamentals of fashion styling, including understanding different styles, creating looks, and working with models.
• Fashion Image Creation: Focuses on developing visual communication skills, including photography, graphic design, and digital imaging.
• Communication Creation: Explores the principles of effective communication in the fashion industry, including writing, public speaking, and social media.
• Fashion Film Cultures: Examines the role of film in fashion, including fashion documentaries, short films, and advertising.
• Year 2:
• Concept to Consumer:
Explores the process of bringing a fashion concept from idea to market, including product development, marketing, and distribution.
• The Fashion Client: Campaign with Film: Focuses on developing campaign strategies for fashion brands, including creating visual content and film.
• Fashion Event Styling: Covers the planning and execution of fashion events, including fashion shows, trunk shows, and pop-up shops.
• Futures: Professional and Promotional Identity: Helps students develop their professional brand and create a portfolio to showcase their work.
• Year 3:
• Fashion Communication and Styling Consultancy:
Provides students with the opportunity to work on real-world projects for fashion clients.
• Fashion Communication and Styling Portfolio: Students create a comprehensive portfolio of their work to showcase their skills and experience.
• Final Major Project: Students undertake a major project that allows them to apply their knowledge and skills to a specific area of fashion communication and styling.

Assessment:

• Methods:
• Formative assessments: Provide feedback on projects throughout the program.
• Assessment types: Visual presentations, static displays, portfolio creation.
• Criteria:
• Demonstrating understanding of course concepts.
• Applying knowledge and skills to practical projects.
• Developing critical thinking and problem-solving skills.
• Communicating effectively through written and visual means.

Teaching:

• Methods:
• Lectures
• Tutorials
• Seminars
• Workshops
• Practical activities
• Group work
• Self-directed study
• Faculty:
• Experienced and qualified faculty with industry experience.
• Industry Advisory Board provides valuable insights and guidance.
• Unique Approaches:
• Education 2030 program: Simplified block learning timetable for a better study-life balance.
• Focus on practical skills and real-world experience.
• Strong industry connections and opportunities for internships.

Careers:

• Potential Career Paths:
• Fashion stylist
• Fashion journalist
• Media commentator
• Editor
• Fashion researcher
• Show producer
• Show curator
• Art director
• Opportunities:
• Work with fashion brands, media organizations, and event companies.
• Freelance opportunities in fashion styling and communication.
• Opportunities for further study in fashion or related fields.

Other:

• Accreditations:
• Green Gown Award: Recognized for sustainability in fashion and textiles education.
• UK Fashion and Textiles Association: Ensures curriculum stays up-to-date with industry trends.
• Sustainability: Sustainability is integrated into the curriculum and teaching.
• Industry Links: Strong industry connections provide valuable opportunities for students.