Dual Degree in Business Administration & Design

Program Overview

The Dual Degree in Business Administration & Design is a unique program that combines creativity and business knowledge. It prepares students to become future global leaders with a multidisciplinary skill set, and provides them with the opportunity to study in Segovia and Madrid. The program emphasizes a blend of theoretical and practical knowledge, and is taught in English.

Program Outline

Degree Overview:

The Dual Degree in Business Administration & Design is a demanding program for creative individuals with a passion for innovation and business, looking to produce lasting value within the corporate world. It offers a unique learning journey where students harness the power of future-forward design, develop unparalleled business knowledge, and gain real-world, hands-on experience. This blended degree provides a creative, multidisciplinary, and interconnected approach to business administration and design, equipping students with the complete skill set to become future global leaders. The program integrates core components of design and management, exploring cutting-edge perspectives on traditional business. It covers key aspects such as how business operates and the role of design in the corporate world. Students who complete the Dual Degree at IE University receive two undergraduate diplomas upon graduation: a Bachelor in Business Administration and a Bachelor in Design. Both programs are fully compliant with the Bologna Process and accredited by the Spanish Government and the European Higher Education Area (EHEA).

Teaching:

The program emphasizes a blend of theoretical and practical knowledge, complemented by real-life case studies. Students have access to state-of-the-art facilities, including the Fab Lab and Design Studio, where they can put their acquired knowledge into practice. The teaching methodology is face-to-face.

Careers:

The program prepares students for a variety of careers in the business and design fields, including:

• Innovator Manager
• Strategy and Innovation Consultant
• Creative Officer
• User Experience Designer
• Customer Experience Researcher
• Business (Model) Designer
• Brand Strategist

Other:

• Location: Students study the Dual Degree in Business Administration & Design in Segovia and Madrid.
The first two years are spent at the campus in Segovia, before moving to Madrid for years three, four, and five.
• Program Duration: 5 years
• Language: English
• Credit Distribution:
• Core subjects – 120 ECTS
• Mandatory subjects – 243 ECTS
• Elective subjects – 90 ECTS
• Final Project – 27 ECTS
• Area of Knowledge:
• Economic Sciences, Business Administration, Marketing, Trade, Accounting and Tourism
• Cultural Industries: Design, Animation, Cinematography and Audiovisual Production
• Program Pillars:
• Placing People at the Heart of Business Decisions
• Developing a Design Mindset
• Adding Value to Businesses and People’s Lives
• Putting Solid Business and Design Foundations into Practice with a Unique Learning Journey