Bachelor in Communication and Digital Media

Program Overview

IE University's Bachelor in Communication and Digital Media prepares students for a career in corporate and marketing communication. The program emphasizes strategic thinking, content creation, and digital media expertise. Students benefit from hands-on learning in the MediaLab and a diverse international experience. Upon graduation, they are equipped to lead teams in the dynamic media and communication industries.

Program Outline

Degree Overview:

The Bachelor in Communication and Digital Media at IE University is designed for young professionals who want to make brands shine. It offers a solid educational foundation and a technologically innovative, hands-on approach, shaping the next generation of communication professionals. The program focuses on branding and marketing, teaching students how to develop meaningful messages that resonate with global audiences.

Objectives:

• To develop critical and strategic thinking skills.
• To become an advertising champion, digital content creator, digital media strategist, branding account executive, communication manager, or marketing communication manager.

Description:

• The program is fully compliant with the Bologna Process and is accredited by the Spanish government and the European Higher Education Area (EHEA).
• It is designed to prepare multifaceted professionals who are capable of tackling challenges in the fast-paced communication and digital world.
• It emphasizes the importance of balancing creativity and strategy in communication campaigns.
• It teaches students how to create the right content for the right audiences and deliver it through the most effective channels.
• It provides access to the MediaLab, a state-of-the-art space for experimenting and bringing projects to life.

Teaching:

• The program utilizes diverse learning methodologies and state-of-the-art tools.
• It benefits from IE University's extensive expertise in marketing, communication, and digital skills, coupled with IE Business School's global acclaim and dynamic, entrepreneurial know-how.
• The MediaLab provides a hands-on learning environment with access to the latest tools and digital technologies.
• The program fosters a diverse international experience with over 70% of students coming from more than 130 countries outside Spain.
• The faculty consists of scholars and practitioners from diverse global backgrounds.

Careers:

• The program prepares students for careers in corporate and marketing communication.
• Graduates can lead teams in the dynamic media and communication industries, whether in corporate or creative environments.

Other:

• The program is offered in Segovia and Madrid.
• Students can choose to start in Segovia and spend years one and two there before moving to Madrid for years three and four.
• Alternatively, students can start and complete the entire program in Madrid.
• The program consists of 240 ECTS credits.
• The program includes core subjects, mandatory subjects, elective subjects, and a final project.
• The program is taught face-to-face.
• The program is accredited by the Spanish ministry's registry of universities, centres and degrees (RUCT) and the Quality Assurance Agency for the University System in Castilla y León (ACSUCYL).