BA (Hons) Business Studies

Program Overview

The BA (Hons) Business Studies program equips students with the skills and knowledge to navigate the complexities of the modern business world. Through a combination of theoretical concepts and practical applications, students develop an understanding of strategic thinking, decision-making, and the diverse contexts in which businesses operate. The program emphasizes ethical and social responsibility, as well as entrepreneurship, preparing graduates for a wide range of exciting careers in various sectors.

Program Outline

BA (Hons) Business Studies Program Details:

Degree Overview:

This program is designed to equip students with the skills and knowledge necessary to navigate the complexities of the modern business world. It focuses on strategic thinking, decision-making, and the long-term impact of those decisions on business survival and growth. The program emphasizes the application of theoretical concepts to real-world business practices, exploring ethical and social responsibility issues. Students will develop an understanding of effective management and the diverse contexts in which businesses operate. The program is delivered in the UAE, providing students with the opportunity to learn in a global business environment and experience the challenges and opportunities presented by cultural differences. It also explores the role of entrepreneurship and encourages students to develop their entrepreneurial skills. Upon successful completion, students will be awarded a BA (Hons) Business Studies degree with 360 UK credits.

Outline:

The program is structured over three years (full-time) and is divided into three levels:

Year One (Level 4):

• Professional Skills for Business: This module introduces students to the essential skills required for success in the business world, including communication, teamwork, problem-solving, and critical thinking.
• Introduction to Human Resource Management (HRM): This module provides an overview of the principles and practices of human resource management, covering topics such as recruitment, training, performance management, and employee relations.
• Researching Business Data: This module equips students with the skills to collect, analyze, and interpret business data, enabling them to make informed decisions based on evidence.
• Business Accounting: This module introduces the fundamental principles of accounting, including financial statements, budgeting, and cost accounting.
• Principles of Marketing: This module explores the key concepts and strategies of marketing, covering topics such as market research, product development, pricing, and promotion.
• Information, Communications and Technology (ICT): This module introduces students to the role of ICT in business, covering topics such as software applications, data management, and cybersecurity.

Year Two (Level 5):

• Business Economics: This module explores the economic principles that underpin business decision-making, covering topics such as supply and demand, market structures, and macroeconomic factors.
• Enterprise and Business Development: This module focuses on the process of starting and growing a business, covering topics such as business planning, funding, and marketing.
• Managing Business Operations: This module explores the key functions of business operations, including production, inventory management, quality control, and logistics.
• Research Methods: This module provides students with a comprehensive understanding of research methodologies, enabling them to conduct independent research projects.
• Business Ethics: This module examines the ethical considerations that arise in business, covering topics such as corporate social responsibility, environmental sustainability, and fair trade.
• Organisational Behaviour: This module explores the dynamics of human behavior in organizations, covering topics such as motivation, leadership, and team dynamics.

Year Three (Level 6):

• Strategic Management: This module focuses on the development and implementation of strategic plans for businesses, covering topics such as competitive analysis, strategic analysis, and strategic decision-making.
• International Trade, Finance and Investment: This module explores the complexities of international business, covering topics such as international trade agreements, foreign exchange markets, and international investment.
• Business Research Project (year-long): This module provides students with the opportunity to conduct an in-depth research project on a topic of their choice, applying the research skills they have developed throughout the program.
• International Business: This module examines the challenges and opportunities of operating in a globalized business environment, covering topics such as cultural differences, international marketing, and global supply chains.
• Managing Small and Medium Sized Enterprises: This module focuses on the specific challenges and opportunities faced by small and medium-sized enterprises (SMEs), covering topics such as entrepreneurship, business growth, and financing.

Assessment:

The program utilizes a variety of assessment methods, including:

• Assignments: Students are required to complete a range of assignments, including essays, case studies, presentations, and reports.
• Projects: Students may be required to undertake individual or group projects, applying their knowledge and skills to real-world business problems.
• Portfolio: Students may be required to compile a portfolio of their work, demonstrating their skills and achievements throughout the program.

Teaching:

The program is delivered by experienced and qualified faculty members who are experts in their respective fields. Teaching methods include:

• Lectures: Lectures provide students with a structured overview of key concepts and theories.
• Seminars: Seminars provide students with the opportunity to engage in discussion and debate with their peers and faculty.
• Workshops: Workshops provide students with hands-on experience in applying their knowledge and skills to practical business problems.
• Case studies: Case studies provide students with the opportunity to analyze real-world business situations and develop solutions.

Careers:

A BA (Hons) Business Studies degree can open doors to a wide range of exciting and rewarding careers in various sectors.

• Personnel Management: Graduates can pursue careers in human resource management, recruitment, and employee relations.
• Marketing: Graduates can work in marketing departments, developing and implementing marketing strategies, conducting market research, and managing brand campaigns.
• Business Research: Graduates can work as market researchers, analysts, or consultants, providing insights and recommendations to businesses.
• Finance: Graduates can pursue careers in finance, accounting, and investment banking, managing financial resources, analyzing financial data, and providing financial advice.
• Sales: Graduates can work in sales roles, developing and managing customer relationships, generating leads, and closing deals.
• Sales Promotion: Graduates can work in sales promotion, developing and implementing promotional campaigns to increase sales and brand awareness.
• Retail Management: Graduates can manage retail stores, overseeing operations, managing staff, and ensuring customer satisfaction.

Popular careers for graduates include:

• Junior Manager: Graduates can start their careers as junior managers, gaining experience in various business functions.
• Salesperson: Graduates can work as salespeople, developing and managing customer relationships and generating revenue.
• Administration: Graduates can work in administrative roles, providing support to managers and teams.
• Market Researcher: Graduates can conduct market research, analyzing data and providing insights to businesses.
• Human Resources Assistant: Graduates can assist with human resource functions, such as recruitment, training, and employee relations.
• Marketing Assistant: Graduates can assist with marketing activities, such as developing marketing materials, managing social media, and conducting market research.

Other:

The program is developed in partnership with local business organizations, both public and private, ensuring that the curriculum is relevant to the needs of the industry. The program also offers a range of support services to students, including career guidance, academic advising, and personal development workshops.

Admission & Registration Fee: AED 1500/- (1st year) Re-registration Fee: AED 1000/- (each for 2nd & 3rd year) Course Fee : AED 32,000/- Per Year