MBA in Sales

Program Overview

The MBA in Sales program at Strayer University equips students with the skills and knowledge to excel in sales roles. The program is offered online and can be customized to fit individual schedules, making it accessible to working professionals seeking to advance their careers in sales.

Program Outline

MBA in Sales Program Details:

Degree Overview:

• Objective: The MBA in Sales program aims to enhance sales success by building upon existing knowledge and skills.
It equips students with the abilities and know-how to develop sales strategies, communicate effectively with clients, and lead sales teams. It covers topics such as sales strategy development, customer relationship management, sales communication, and sales leadership.
• Target Audience: The program is designed for individuals seeking to advance their sales careers, develop leadership skills, and achieve personal and professional goals.

Outline:

• Program Structure: The program consists of 12 courses, each lasting 11 weeks.
The number of courses taken at a time determines the overall program duration.
• Course Schedule: The program is offered online, allowing students to learn on their own terms.
Summer classes start on July 1st.
• Individual Modules:
• BUS 520 - Leadership and Organizational Behavior:
Analyzes the interaction of individual, group, and organizational dynamics that influence human behavior in organizations. Examines theories, models, and strategies for understanding motivation, decision-making, group dynamics, communication, leadership, conflict resolution, and managing change.
• COM 510 - Business Communications: Focuses on tailoring communication style to the audience.
Covers communication strategies, effective business writing, and improving interpersonal communications.
• BUS 599 - Strategic Management: Examines the strategic management process and implementation of successful business strategies in a global environment.
Analyzes the impact of technology, government policy, and world economic and political forces on strategy formulation and execution. Covers identifying stakeholders, building relationships, listening for customer needs, and performing market/client research.
• SAL 510 - Sales Strategy: Teaches gathering and analyzing customer data, identifying trends, and working within a customer's business strategy to drive sales.
Explores business and supply chain models and their impact on customer needs.
• SAL 520 - Sales Communications: Explores written and spoken communication skills needed for sales professionals.
Applies these skills to a group capstone project simulating the development of a sales strategy for a new product.

Careers:

• Potential Career Paths: The program prepares students for various roles in the sales field, including:
• Sales Manager
• Account Executive
• Business Development Manager
• Sales Director
• Sales Consultant
• Sales Representative
• Opportunities: The program equips students with the skills and knowledge to:
• Address and find solutions to customer complaints about sales and service.
• Coordinate advertising service plans with department heads.
• Decide price structures and discount rates.
• Develop and oversee staffing, training, and performance evaluations.
• Develop sales plans designed for specific audiences.
• Identify focus areas for sales efforts based on customer preferences.
• Lead and organize activities related to selling manufactured products, services, or other items for sale.
• Make recommendations to dealers and distributors on policies and procedures.
• Manage international sales and service outlets.
• Manage, organize, and evaluate sales and service accounting and record-keeping.
• Meet with customers to determine equipment requirements and provide recommendations.
• Project sales and profitability by examining operational records.

Other:

• Accreditation: Strayer University is accredited by the Middle States Commission on Higher Education (MSCHE).
• Alumni Satisfaction: 91% of Master of Business Administration alumni agree that their Strayer degree was a worthwhile investment.
• Transfer Credits: Students can transfer up to four classes toward their master's degree from other institutions.
• Military Tuition Assistance: Scholarships are offered to eligible students currently serving in the military, as well as military spouses.
Strayer is also approved by Veterans Affairs to accept and process veteran education benefits.
• Veteran Benefits: Strayer participates in the Yellow Ribbon Program and is approved by Veterans Affairs to accept and process veteran education benefits.
Student veterans can receive transfer credit for military training and life experiences.