Bachelor International Management - Services Industries

Program Overview

This three-year Bachelor of International Management (BIM) in Service Industries program at EM Normandie Business School Dubai focuses on the hospitality, tourism, finance, and gaming sectors. Blending general knowledge with specialized skills, it prepares students for middle management roles through a curriculum including coursework, internships, and international mobility. The program emphasizes a global and multicultural perspective, ensuring graduates are well-equipped for careers in the fast-paced service industries.

Program Outline

Degree Overview:

This three-year program is tailored specifically for the Service Industries, emphasizing specialized training in international management with a keen focus on sectors like hospitality, tourism, finance, and gaming. The curriculum expertly blends broad-based knowledge with targeted professional skills, incorporating a deep international and multicultural perspective. This approach cultivates critical abilities and an adaptive mindset crucial for success in the fast-paced service industries. Nestled within the esteemed EM Normandie Business School Dubai, the program is celebrated for its outstanding quality and adherence to the highest educational standards, ensuring a learning experience that is both enriching and globally recognized. Participants in this program will immerse themselves in a comprehensive study that covers the essentials for thriving as future leaders across various service sectors. The coursework spans across critical areas such as finance, marketing, management, and customer service excellence, preparing students to navigate and excel in the service-driven economy effectively. Through this Bachelor’s degree, students are not just equipped with theoretical knowledge but are also provided with ample opportunities to apply what they learn in real-world settings, enhancing their readiness for middle management roles within the vibrant landscape of service industries.

Outline:

Year 1

• Business Ethics and Law
• Introduction to Finance
• Academic Writing
• French for Business
• Business Maths
• Elementary Statistics
• Accounting
• Consumer Behaviour
• Micro and Macroeconomics
• UAE Studies
• Islamic Studies
• Internship (in the UAE)
• Introduction to Arabic

Year 2

• International Marketing
• Project Management
• Business Data and Analytics
• Principles of Business Strategy
• Distribution Channels
• Financial Analysis
• Principles of Management
• Organisational Behaviour
• Market research
• MIS and Operations Management
• Management Control
• Strategic Marketing
• Business Negotiation
• Entrepreneurship in a Digital Ecosystem
• Mandatory mobility to France in the fall semester

Year 3

• Dissertation Research Methods
• Marketing Management
• IoT and Blockchain
• International Finance
• Geopolitics and Multicultural Management
• Services Marketing
• Tourism and Hospitality Services
• Financial and Gaming Services
• Business Game
• Bachelor Thesis
• Banking and International Payments
• International Business Challenge
• Internship of 4 months (in the UAE or abroad)

Teaching:

• Interactive pedagogy: Using real-life business cases, business games and collaborative projects to apply theoretical knowledge in practical contexts.
• International immersion: Exchange opportunities with partner universities abroad and participation in international projects for a truly global outlook.
• Genuine professionalization: Through internships, work-study programs and challenges, our students gain valuable experience and build a strong professional network, even before they graduate.

Careers:

Graduates of a BIM in Service Industries can expect to enter roles such as:

• Hotel General Manager
• Special Events Planner
• Business Development Manager
• Retail Distribution Manager
• Guest Relations Manager
• Travel Agent
• Financial Advisor

Other:

• All students are required to have a mandatory mobility to one of the French campuses in Year 2 fall semester (September to December).
• Students on successful completion of all degree credit requirements and mobility requirements will be eligible for a recognized degree from the Ministry of Education in the UAE + recognized degree from the Higher Education Ministry of France.
• EM Normandie is ranked among the top 90 European Business Schools by the Financial Times.
• Its International Management Bachelor’s program ranks within the national top 10.
• EM Normandie is locally accredited by the Ministry of Education through the CAA, and internationally by the EQUIS, AACSB and AMBA.