Media Management drafted drafted
Program Overview
The Media Management program combines business and media aspects to prepare students for media industry careers. It emphasizes practical skills in content creation, production, and editing across platforms. Students develop analytical, creative, and management competencies, qualifying them for various roles, including media planners, social media specialists, film producers, and marketing researchers. The program is accredited by the Supreme Council of Egyptian Universities and AACSB.
Program Outline
Degree Overview:
The Media Management program aims to develop practitioners who are well-versed in the business of media. It combines management and media aspects, equipping students with the skills to manage projects, prepare budgets, manage human resources, and set plans. The program also focuses on practical skills for content creation, production, and editing across various media platforms, including TV, Radio, Social Media, Documentaries, Ads, and Public Relations.
Learning Outcomes:
Critical Thinking and Problem Solving:
Develop students' analytical skills to address challenges in the media industry from diverse perspectives. Enhance their research, evaluation, and synthesis abilities to create solutions using appropriate methods.
Media Management Expertise:
Foster students' understanding of media management through an interdisciplinary approach that blends theoretical and practical learning. Provide sector-specific knowledge and hands-on experience to develop intellectual and professional competencies.
Creative Media Production:
Cultivate students' creative abilities to conceptualize, design, and produce various media products. Equip them to communicate effectively with target audiences using appropriate media channels.
Professional and Creative Skills:
Enhance students' professional and creative skills to understand the value creation process throughout pre-production, production, and post-production stages in developing different media types.
Outline:
Term 1:
| Code | Title | Prerequisites | |---|---|---| | EB127 | Mathematics | None | | EI111 | Microeconomics | None | | EY111 | Introduction to Financial Accounting (1) | None | | LH182 | English for Business (1) | None | | A111 | Principles of Management (1) | None |
Term 2:
| Code | Title | Prerequisites | |---|---|---| | EA121 | Principles of Management (2) | EA111 | | EB128 | Mathematics in business | EB127 | | EI121 | Macro Economics | I111 | | ES121 | Management Information Systems | ES111 | | EY121 | Introduction to Financial Accounting (2) | EY111 | | LH183 | English for Business (2) | LH182 |
Term 3:
| Code | Title | Prerequisites | |---|---|---| | CR411 | Multimedia Technologies | CR226-CR315 | | EA212 | Organization Behavior | EA121 | | EA213 | Statistics | EB127 | | MD211 | Marketing the arts | EA121 | | MD212 | Introduction to mass media | EA121 |
Term 4:
| Code | Title | Prerequisites | |---|---|---| | EA221 | Operation Research | EA213, EA121 | | EY221 | Cost Accounting | EY121 | | MD221 | Media Ethics and society | MD212, MD213 | | MD222 | The business of broadcasting | MD212 | | MD223 | Media economics | EI121, MD212 |
Term 5:
| Code | Title | Prerequisites | |---|---|---| | EA311 | Human Resources Management | EA212 | | EA316 | Marketing Management | EA211 | | MD311 | Financial Management for media operations | EY121, MD212, A213 | | MD312 | Digital media | MD212, CR411 | | MD313 | Reporting and writing for the media | MD222 | | MD314 | Media theory and design | MD212 |
Term 6:
| Code | Title | Prerequisites | |---|---|---| | MD321 | Journalism studies | MD222, MD313 | | MD322 | Advertising and media planning | MD314, EA316 | | MD323 | Radio production | MD222, MD312 | | MD324 | Research methods for media | MD314 | | MD325 | Storytelling | MD312, MD313 |
Term 7:
| Code | Title | Prerequisites | |---|---|---| | MD411 | TV production | MD222, MD312 | | MD412 | Entertainment business | MD211, MD311 | | MD413 | Media management& leadership | MD314, EA311 | | MD414 | Media Production | MD312, MD313 | | MD415 | Image capture and manipulation | MD312 | | MD416 | Graduation project- 1 | MD324 |
Term 8:
| Code | Title | Prerequisites | |---|---|---| | EA421 | Strategic Management | EA211, EA311 | | EA426 | Public Relations | EA327, EA612 | | EI425, AI425 | Feasibility Studies | A211-A312- A213 | | MD421 | Motion picture marketing | MD322, MD324 | | MD422 | Editing for the media | MD414 | | MD423 | Graduation project- 2 | MD416 |
Careers:
- Media Planner
- Social Media/Multimedia Specialist
- Social Media Accounts Management
- Content Creator (audio visual, graphics, infographics)
- TV / Film Producer
- Market Analyst/researcher
- Digital Marketing and Branding
- Public Relation Officer/Manager
- Writing and Reporting
- Videographer
- Audio/Video Editor
- Event Manager
- Creative Director
- Corporate Communication officer/Manager
Other:
- The program emphasizes practical hands-on experience in radio, television, film, print, audiovisual, broadcasting, and advertising.
- Students will develop analytical and creative thinking, knowledge, and practical capabilities to develop innovative media management solutions.
- The program is accredited by the Supreme Council of Egyptian Universities (SCU) and AACSB.
Arab Academy for Science, Technology and Maritime Transport
Overview:
The Arab Academy for Science, Technology and Maritime Transport (AASTMT) is a renowned University dedicated to providing high-quality multidisciplinary education and training in maritime, medical sciences, engineering & technology, management, social sciences & humanities fields. its a leading International University in the Arab world, fostering excellence in education, research, development, and innovation.
Services Offered:
AASTMT offers a wide range of services to its students, including:
Banking Services:
- Access to banking facilities for financial transactions.
Medical Services:
- On-campus medical clinic for student healthcare.
Transportation Services:
- Transportation services for students to navigate between campuses and facilities.
Outdoor Workshops and Exhibitions:
- Opportunities for students to participate in workshops and exhibitions.
Student Accommodation and Dorms:
- On-campus accommodation options for students.
Student Life and Campus Experience:
AASTMT provides a vibrant and engaging campus experience for its students. Key aspects include:
Music Concerts:
- Performances by famous artists.
Academic Competitions:
- Opportunities to participate in academic competitions across various disciplines.
Seminars and Workshops:
- A diverse selection of seminars and workshops to enhance knowledge and skills.
Acting & Performing Arts:
- Opportunities for students to explore their talents in acting and performing arts.
Cultural Activities:
- A variety of fun and cultural activities to enrich student life.
Key Reasons to Study There:
AASTMT offers several advantages and unique aspects that make it an attractive choice for students:
Maritime Sector Focus:
- Strong emphasis on maritime education and training.
Programs Diversity:
- A wide range of academic programs across various disciplines.
Practical Training:
- Opportunities for practical training both locally and internationally.
Professors & Faculty Members:
- Experienced and qualified faculty members.
Extensive Library Network:
- Access to 11+ libraries across campuses.
International Cooperations:
- Partnerships with 51+ international institutions.
Multiple Campuses:
- 8+ campuses across Egypt.
Entrepreneurship Focus:
- Dedicated center for entrepreneurship development.
Academic Programs:
AASTMT offers a comprehensive range of academic programs, including:
Undergraduate Studies:
- Programs in maritime transport, technology, engineering, and other related fields.
Postgraduate Studies:
- Master's and PhD programs in various specializations.
Professional Certificates:
- Specialized certificates in areas like freight forwarding, supply chain management, and maritime safety.
