Bachelor Degree in Business Administration - Marketing Major

Program Overview

The Bachelor's in Business Administration with a focus on Marketing from AAST prepares individuals to understand customer needs and effectively market products and services. Through comprehensive coursework in marketing theory, analytics, and communication, the program equips graduates with the skills to navigate all aspects of marketing from product development to consumer engagement. Successful completion opens doors to diverse careers in marketing, public relations, sales, and more within various industries.

Program Outline

Bachelor Degree in Business Administration - Marketing Major

Degree Overview:

• Program Description: The Marketing major focuses on the art and science of understanding consumer needs and creating, optimizing, and promoting products and services to meet those needs.
The program aims to equip students with the skills and knowledge to navigate the entire marketing process, from product development to consumer acquisition.
• Learning Outcomes:
1.

Communication and Teamwork:

Students will enhance their communication skills, learn to work effectively in teams, and present their findings in a clear and compelling manner.

Outline:

• Structure: The program is structured over 8 terms, totaling 144 credit hours.
• Term 1:
• MTH111E - Math (1)
• ECO111E - Microeconomics
• LH130 - English for Specific Purposes 0 (ESP 0)
• MGT111E - Principles of Management (1)
• ENG111E - English for Business (1)
• Term 2:
• ECO121E - Macroeconomics
• ENG121E - English for Business (2)
• MTH121E - Math (2)
• MGT121E - Principles of Management (2)
• Term 3:
• LAW211E - Business Law
• MKT211E - Principles of Marketing
• MGT211E - Organizational Behavior
• STA211E - Descriptive Statistics
• MGT212E - Operations Research
• Term 4:
• ELC492E - Economics of resources and environment
• MKT222E - Consumer Behavior
• MGT221E - Production & Operations Mgt.
• FIN221E - Financial Management
• MKT221E - Marketing Management
• MGT222E - Research Methodology
• Term 5:
• BIS318E - Introduction to E-Business
• MKT311E - Digital Marketing
• MKT312E - New Product Planning
• MGT311E - Human Resources Mgt.
• MKT314E - Integrated Marketing Communication
• MGT312E - Materials & Logistics Management
• Term 6:
• MKT323E - International Marketing
• MGT322E - International Trade
• MKT322E - Advertising Management
• MKT321E - Marketing Research
• MKT324E - Customer Relationship Management
• MGT321E - International Business Administration
• Term 7:
• MGT411E - Organizational Analysis & Design
• MKT414E - Graduation Project 1
• MKT415E - Sales Management
• MKT411E - Distribution and Retailing Management
• MKT412E - Brand Management
• MKT413E - Public Relations
• Term 8:
• MKT425E - Graduation Project 2
• MKT424E - Services Marketing
• MKT423E - Entrepreneurial Marketing
• MKT422E - Business to Business Marketing
• MKT421E - Marketing and the Society
• MGT421E - Strategic Management

Careers:

• Career Opportunities: The program prepares students for a wide range of marketing-related roles, including:
• Public Relations Manager
• Promotions Assistant
• Marketing Coordinator
• Marketing Specialist
• Customer Services
• Marketing Consultant
• Product/Brand Manager
• Buying Agent
• Broker
• Marketing Research Analyst
• Customer Service Representative
• International Trade Specialist

Other:

• Location: The program is offered at the Smart Village campus, which is described as a business and innovation hub.
• College of Management and Technology (CMT): The program is part of the CMT, which has a strong focus on entrepreneurship and partnership between faculty, staff, and students.
• Dual Degrees: The Smart Village campus offers two dual degree programs as part of the AAST International Programs.