Marketing drafted drafted
Program Overview
The four-year Marketing Major Bachelor's Degree (144 credits) equips students with expertise in marketing strategies, research methods, promotional tactics, cross-cultural marketing, and transferable career skills. The program includes core business courses, specialized marketing courses, and elective courses, providing a comprehensive understanding of the dynamic field of marketing. Graduates are well-prepared for a wide range of marketing careers in diverse industries, enabling them to contribute to organizational success.
Program Outline
Degree Overview:
The Marketing Major bachelor’s degree is a four-year program, encompassing eight semesters and a total of 144 credit hours (48 courses). The program aims to equip students with the knowledge and skills necessary to excel in the dynamic field of marketing.
Objectives:
Upon completion of the Marketing major, students will be able to: Develop marketing strategies based on key consumer dimensions including buying behaviours and existing customer attitudes. Understand how to properly conduct marketing research. Develop promotional strategy skills, including product/service and customer analysis and interactive personal selling skills in a simulated selling situation. Develop career path interests and key transferable skills that are essential to a career in marketing.
Outline:
Program Content:
The program is structured around three core components:
- Core Courses: These courses cover fundamental business concepts and provide a solid foundation for marketing studies.
- Major Courses: These courses delve into the core principles and practices of marketing, preparing students for professional roles in the field. Examples include Marketing Management, Consumer Behavior, Marketing Research.
- Elective Courses: These courses offer students the opportunity to explore areas of interest outside the core curriculum, enriching their knowledge and skills. Examples include Egyptian history, cultural affairs, speech & communication skills, and Economics of Resources and Environment.
Structure:
The program is divided into eight semesters, with specific courses assigned to each term.
Course Schedule:
The program's course schedule is detailed in the context, outlining the courses offered in each semester.
Individual Modules:
Careers:
Potential Career Paths:
- Marketing Manager
- Market Research Analyst
- Social Media Manager
- Public Relations Specialist
- Brand Manager
- Sales Representative
- Marketing Director
- Advertising Art Director
- Content Marketer
- SEO Specialist
Opportunities:
The program prepares students for a wide range of marketing roles across various industries.
