Cultural Data Management and Communication MA

Program Overview

This one-year full-time or two-year part-time MA program equips students with the concepts and methods for creating, managing, analyzing, and communicating cultural data. It covers digital project management, digital culture, and the creation of digital products.

Program Outline

The program aims to equip students with the concepts and methods for creating, managing, analyzing, and communicating cultural data. It covers various aspects of the digital world, including digital project management, digital culture, and the creation of digital products.

Outline:

The program is structured as a one-year full-time or two-year part-time course. It covers various types of cultural data, from ancient documents to present-day social media, and examines the principles, methods, and tools for working with them.

• Managing Digital Projects: This module focuses on project management in the context of developing data products and digital performances.
It teaches the skills and tools necessary to manage the design, planning, and execution of digital projects, including developing ideas, understanding user requirements, and planning.
• E-Portfolio: This module enables students to design a digital product, service, performance, installation, or artifact that uses cultural data.
Students create an e-portfolio of written pieces, drawings, designs, and example data, demonstrating self-directed learning, critical judgment, ideas, and creativity.

Optional Modules:

Students choose a minimum of 15 credits and a maximum of 60 credits of optional modules. They can select from a list of Arts and Humanities modules, including:

• Language Analysis: This module examines the nature and analysis of cultural data in the form of language, including recorded speech and text.
It covers text analytics, corpus linguistics, AI, and culturomics, and introduces research design, methods, and epistemologies for working with language data.
• Designing Cultural Data Products: This module examines how cultural data products are designed.

Guided Modules:

Students can choose up to 45 credits from a guided list of Arts and Humanities modules, including: It explores the role of these various forms of heritage in shaping local, regional, and national identity.

• Media, State, and Society in China: This module explores the workings of the media in China and their treatment of social issues.
It examines changes in media coverage on Chinese society and explores a range of social topics through a combination of academic studies and media sources.
• Oral History: This module introduces students to the practice of oral history and the debates surrounding it.
It examines the different ways in which historians have used oral testimony and explores the relationships between memory, narrative, and meaning.
• Approaches and Methods in Media History: This module explores approaches and methods in media history.
Students examine how historians narrate media history and what role the media has played in shaping political culture and mass communications.
• Language in Context: This module examines how language interacts with the world around us and how communication is impacted when we cross linguistic and cultural barriers.
It analyzes real-life examples of norms through concepts such as politeness, contextualization, implicature, metaphor, framing, and ideology. Students consider the concept of culture from a variety of perspectives and study topics including stereotyping and prejudice, identity, culture shock, and the role of language and dialogue in intercultural communication.
• Digital Cultural Heritage: Theory and Practice: This module examines the theoretical and methodological advances in Digital Cultural Heritage and their broader implications in fields concerned with the interpretation and presentation of the past.
• Digital Methods in Practice: This module aims to give students a practical overview of Digital Humanities.
It presents and discusses actual case studies that exemplify how digital approaches can be used to ask novel and ground-breaking research questions using cultural data.
• Media and Public Communication in Japan: This module provides a description and analysis of the media environment and leading media institutions in Japan.
It analyzes how the media industry mediates between policy making, corporate, and public interests and makes comparisons between Japanese, British, and other countries' media and communications industries.
• Media, Culture, and Society in East Asia: This module introduces key ideas surrounding media and culture in the context of East Asian society.
It explores issues such as power and control, propaganda, politics of memory, politics of representation, media production and consumption, globalization, transnational cultural exchange, media and nationhood, and the changing status of the creative industries in East Asia. It requires participants to combine their knowledge of approaches to intercultural communication with real-time situations, thus enhancing their awareness of the values by which they and others operate.
• International Project Management: This module deals with the main issues involved in International Project Management (IPM), as well as the cultural components of international communication.
It is delivered through seminars that should be followed by the students' own research to develop independent thinking.
• Film Adaptation of Literary Classics: This module examines theories of the translation of literary language in the context of the constraints of screen translation and the practical issues involved in the adaptation of literary works to the cinema screen.
The DHI is the UK’s leading center for the development, analysis, and communication of cultural data (digital humanities). DHI colleagues deliver modules that draw on their knowledge, expertise, and track record.

Careers:

This MA program prepares students for a variety of leadership roles in project management, product development, and media production. It provides the skills and intellectual training necessary for careers in the information, media, and communication sectors, the creative industries, and the cultural heritage sector (including galleries, libraries, archives, and museums). It also provides excellent preparation for doctoral research.

Other:

The program is delivered by the Digital Humanities Institute (DHI), which is the UK's leading center for research, development, and communication in digital culture and digital humanities. The DHI collaborates with a wide range of academic and research colleagues, as well as professionals in the heritage, culture, and information industries, across the UK and internationally. The DHI has delivered over 120 externally funded research projects, collaborated with more than 125 external partners, and received grants from 39 funders. Approximately 50% of all their projects are led by academic or cultural institutions outside the University of Sheffield, which means they have a wide network of industry experts and organizations that students can tap into and benefit from.

Home (2024 annual fee) : £10,240 Overseas (2024 annual fee) : £23,110