Business Marketing Degree

Program Overview

This Bachelor of Science in Business Administration in Marketing program from the University of Arizona's Eller College of Management prepares students for careers in various marketing fields, including product management, advertising, and sales. The curriculum emphasizes experiential learning, such as collaborating with local businesses on marketing campaigns, and provides students with opportunities to develop their professional network through student organizations. Graduates are equipped with the knowledge and skills to excel in the dynamic and competitive marketing industry.

Program Outline

Careers:

• Product management
• Advertising and promotion
• Market research
• Sales management
• Distribution

Other:

• Students seeking their Bachelor of Science in Business Administration in Marketing complete prerequisites before applying to the University of Arizona's esteemed Eller College of Management to gain access to upper-division coursework.
• Undergraduates study marketing communications, digital marketing, product management, and marketing policies and behaviors.
• The curriculum involves built-in experiential learning to expose students to real-world business challenges.
• Student organizations provide Marketing majors with networking opportunities and experience collaborating with local businesses on advertising and promotion campaigns.