Program Overview
This 12-month full-time program, starting in September 2024, prepares students for leadership roles in digital marketing. It combines the latest research with hands-on learning, industry expert involvement, and a culminating consulting project. With an emphasis on practical skills, the program attracts individuals with varying digital marketing experience and offers employment outcomes with 89% of graduates employed within 6 months.
Program Outline
Degree Overview:
- Vision: To deliver a program at the forefront of modern marketing education, producing top-tier digital marketers sought after by leading companies globally.
- Program Focus: Combines the latest research and real-time best practices in digital marketing with practical skills development.
- Industry Connections: Leverages strong networks and Dublin's position as a thriving tech hub to bring digital experts from leading technology companies into the classroom.
- Practical Approach: Emphasizes hands-on learning to hone practical skills demanded by the industry.
- Curriculum: Covers tactical approaches to customer journey modeling, customer analytics, search engines, social media, programmatic advertising, and timeless marketing strategy.
- Culminating Project: An extensive summer consulting project where students work on a live brief from a real client, replacing a traditional master's thesis.
- Target Audience: Welcomes individuals with ambition to be leaders in the digital space, regardless of prior experience in digital marketing.
Teaching:
- Hands-on Approach: Emphasizes practical skills development through hands-on learning.
- Industry Experts: Incorporates digital experts from leading technology companies into the classroom.
Careers:
- Employment Outcomes: 89% of graduates are employed after 6 months.
- Industry Demand: Produces top-tier digital marketers sought after by leading companies.
Other:
- Program Duration: 12 months, full-time.
- Start Date: September 2024.
- Class Profile (2023/2024):
- Class Size: 105
- Average Age: 24
- Gender Ratio: 65% Female / 35% Male
- Nationalities: 11
- International Class Percentage: 74%
- Scholarships:
- Regina Angela Scholarship in Marketing: 100% tuition fee coverage for one Irish student in financial need.
- UCD Smurfit Scholarships: Offer merit-based and financial need-based scholarships.
- Similar Programs: MSc in Marketing, MSc in Marketing Practice, MSc in Digital Innovation.
University College Dublin
Overview:
University College Dublin (UCD) is a leading research-intensive university located in Dublin, Ireland. It is known for its commitment to academic excellence, innovation, and global engagement. UCD offers a wide range of undergraduate and postgraduate programs across various disciplines.
Student Life and Campus Experience:
UCD provides a vibrant and diverse campus experience for its students. The university emphasizes the holistic development of its students, offering a range of opportunities for personal and professional growth.
Key Reasons to Study There:
Research Excellence:
UCD is renowned for its strong research output and collaborations with industry partners.Global Partnerships:
The university boasts a vast network of partner institutions worldwide, providing students with opportunities for international study and exchange.Transformational Learning:
UCD focuses on providing a transformative learning experience that fosters critical thinking, problem-solving, and leadership skills.Other:
UCD is actively involved in promoting sustainability and social responsibility. The university is committed to creating a positive impact on society through its research, teaching, and engagement activities.
Huge and always expanding. Lots of course options and the professors care a lot about what they teach. Huge amount of students and clubs so there is something for everyone.
Finished my Masters in Food Safety here in 2019. Quality of education is pretty good. Facilities are on point. One of the better universities in Ireland. A lot of extra curricular activities organised all round the year. No racism or any other issue as per my experience. Teaching staff is quite knowledgeable. I loved my time there. 10/10
