MSc in Digital Marketing

Program Overview

This 12-month full-time program, starting in September 2024, prepares students for leadership roles in digital marketing. It combines the latest research with hands-on learning, industry expert involvement, and a culminating consulting project. With an emphasis on practical skills, the program attracts individuals with varying digital marketing experience and offers employment outcomes with 89% of graduates employed within 6 months.

Program Outline

Degree Overview:

• Vision: To deliver a program at the forefront of modern marketing education, producing top-tier digital marketers sought after by leading companies globally.
• Program Focus: Combines the latest research and real-time best practices in digital marketing with practical skills development.
• Industry Connections: Leverages strong networks and Dublin's position as a thriving tech hub to bring digital experts from leading technology companies into the classroom.
• Practical Approach: Emphasizes hands-on learning to hone practical skills demanded by the industry.
• Curriculum: Covers tactical approaches to customer journey modeling, customer analytics, search engines, social media, programmatic advertising, and timeless marketing strategy.
• Culminating Project: An extensive summer consulting project where students work on a live brief from a real client, replacing a traditional master's thesis.
• Target Audience: Welcomes individuals with ambition to be leaders in the digital space, regardless of prior experience in digital marketing.

Teaching:

• Hands-on Approach: Emphasizes practical skills development through hands-on learning.
• Industry Experts: Incorporates digital experts from leading technology companies into the classroom.

Careers:

• Employment Outcomes: 89% of graduates are employed after 6 months.
• Industry Demand: Produces top-tier digital marketers sought after by leading companies.

Other:

• Program Duration: 12 months, full-time.
• Start Date: September 2024.
• Class Profile (2023/2024):
• Class Size: 105
• Average Age: 24
• Gender Ratio: 65% Female / 35% Male
• Nationalities: 11
• International Class Percentage: 74%
• Scholarships:
• Regina Angela Scholarship in Marketing: 100% tuition fee coverage for one Irish student in financial need.
• UCD Smurfit Scholarships: Offer merit-based and financial need-based scholarships.
• Similar Programs: MSc in Marketing, MSc in Marketing Practice, MSc in Digital Innovation.