Program Overview
This Design Management Master's program prepares graduates for managerial and executive roles in creative and business industries. Through hands-on projects and simulations, students develop essential workplace skills in marketing, brand management, product design, and customer experience. Taught by industry specialists, the program provides strong industry connections and access to real-life business scenarios. Graduates pursue careers in design, business strategy, consulting, and more.
Program Outline
Careers:
Graduates often go on to managerial and executive roles in creative and business industries. They work with design teams at major companies such as Apple, Evian, Tank Innovation, iFLY TEK. Others have become university lecturers, are undertaking PhDs, or are self-employed. From this course you could develop a career in: design, service, product management business strategy marketing or brand management account handling and management consultancy market research
Other:
This course will suit a graduate or professional who wants to excel in design and business.Throughout this design management master's course you’ll develop essential workplace skills and put your learning into practice. You’ll take part in mini projects, including auditing the user experience of digital services and looking at brand design for a range of organisations. In a sophisticated group marketing simulation workshop you’ll invent a company, design and sell a product, then use customer and market feedback to review and develop this.You’ll be taught by a variety of design management specialists who’ll involve you in their research to enhance your learning. They’ll help you develop original ideas to negotiate and co-create with designers, marketers, financiers, lawyers, and clients. Studying as a design management postgraduate with us will give you access to strong links with a range of industries. External practitioners regularly give lectures and run workshops, where you can see how design management theory applies to real life business scenarios and get a chance to network. This degree covers: marketing and branding service, process, and product design customer experience design project and risk management
