MA Global Advertising and Branding

Program Overview

This comprehensive MA in Global Advertising and Branding equips graduates for careers in account management, brand management, and social media. Through coursework and practical experiences, students develop essential skills in campaign planning, target audience identification, and creative strategy.

Program Outline

Careers:

Graduates will be equipped for roles including:

• account management and planning
• brand management
• copywriting
• art direction
• social media
• event planning
These includes celebrity endorsement, the use of social media, and the impact of technology. You’ll develop essential practical skills, including how to:
• make a pitch
• identify a target audience
• build a creative strategy
• create a brief
• evaluate a campaign
Optional modules on everything from creative thinking to entrepreneurship will give you the freedom to personalise the course to match your career plans or research interests. Course highlights include:
• a group project to devise a campaign in response to a brief from a real business
• a week-long competitive marketing exercise using the Markstrat simulation platform
• fieldtrips to locations where you can see the real-world impact of advertising and branding
• guest lectures by industry professionals
• a research project and critical paper on a topic of your choice
We put a strong emphasis on employability throughout, to make sure you graduate with both professional and academic skills.