Social Media and Content Creation for Businesses
| Program start date | Application deadline |
| 2024-08-09 | - |
| 2024-10-18 | - |
Program Overview
This social media marketing course, led by an award-winning business coach, empowers participants with the knowledge and skills to develop effective digital and social media strategies. It covers aspects such as target market research, content creation, customer engagement, and monitoring efforts. The course is funded by the Government's Towns Fund and is free for eligible participants in specific towns, aiming to enhance digital skills and support successful marketing initiatives.
Program Outline
It covers topics such as researching target markets, creating visuals and videos for social media, editing photos, engaging customers, understanding social media advertising, and monitoring social media efforts. The course aims to equip participants with the skills and confidence to use social media effectively for business purposes.
Outline:
The course covers the following topics:
- Researching your target market and ideal customers: This module will teach participants how to identify their target audience and understand their needs and preferences.
- Examples of effective use of social media: This module will showcase real-world examples of successful social media campaigns and strategies.
Teaching:
The course is delivered through a combination of classroom activities, real-life examples, and group discussions. The course is taught by Debbie Clarke, an award-winning business coach and lecturer with extensive experience in digital marketing.
Other:
The course is delivered through the Enterprising Ashfield project, which is funded by the Government's Towns Fund. It is offered free of charge to eligible participants who live or work in the towns of Kirkby-in-Ashfield and Sutton-in-Ashfield. The course is ideal for anyone looking to update their digital skills and understand how to successfully create a digital marketing strategy. Participants will receive a certificate of attendance upon completion of the course.
Nottingham Trent University
Overview:
Nottingham Trent University (NTU) is a public university located in Nottingham, England. It is known for its strong focus on employability, student experience, and research. NTU has been recognized as "University of the Year" five times and is ranked first in the UK for employability by Uni Compare.
Services Offered:
NTU offers a wide range of services to its students, including:
Employability and Careers:
NTU has a strong focus on employability, with a Graduate Promise program and worldwide work placements.Accommodation:
NTU provides a variety of accommodation options for students, including on-campus and off-campus housing.Library:
NTU has a modern and well-equipped library with extensive resources for students.StudentHub:
A platform for students to access information and services, including academic support, wellbeing resources, and student events.NOW:
A platform for students to access online learning resources and support.Student Life and Campus Experience:
NTU offers a vibrant and diverse campus experience with a range of opportunities for students to get involved in extracurricular activities, including:
Sports:
NTU has a strong sports program and is ranked in the top ten universities for sport in the UK.Arts and Culture:
NTU has a thriving arts and culture scene, with a dedicated arts center and numerous events throughout the year.Student Societies:
NTU has a wide range of student societies and clubs, catering to various interests.Campus Events:
NTU hosts a variety of events throughout the year, including open days, lectures, and performances.Key Reasons to Study There:
Excellent Employability:
NTU is ranked first in the UK for employability, with a strong focus on preparing students for the workforce.Outstanding Student Experience:
NTU provides a vibrant and supportive campus environment with a wide range of opportunities for students to get involved.High-Quality Research:
NTU is a research-intensive university with a strong focus on innovation and impact.Award-Winning University:
NTU has been recognized with numerous awards, including "University of the Year" five times.Academic Programs:
NTU offers a wide range of undergraduate and postgraduate programs across various disciplines, including:
Business and Management:
NTU is known for its strong business school, offering programs in areas such as accounting, finance, and marketing.Art and Design:
NTU has a renowned art and design school, offering programs in areas such as fashion, graphic design, and photography.Science and Technology:
NTU offers programs in areas such as computer science, engineering, and life sciences.Law:
NTU has a strong law school, offering programs in areas such as criminal law, commercial law, and human rights law.Other:
NTU is committed to sustainability and has been recognized as the second most sustainable university in the world by the UI GreenMetric World University Rankings. NTU also has a strong focus on inclusivity and diversity, with a commitment to creating a welcoming and supportive environment for all students.
Entry Requirements:
- No social media experience is required, although you must be confident in using basic computer and smartphone functions.
- To be eligible for a place, you must live or work in the towns of Kirkby-in-Ashfield or Sutton-in-Ashfield.
