MSc Business Analytics

Program Overview

The University of Birmingham's MSc Business Analytics program equips graduates with the essential skills to succeed as business analysts in a data-driven world. The program focuses on both theory and practice, emphasizing data analysis, predictive modeling, and effective communication. Combining coursework with a capstone project, graduates are prepared for careers across various industries, including data analytics, marketing, and supply chain management.

Program Outline

Degree Overview:

The MSc Business Analytics program at the University of Birmingham is designed to equip graduates with the essential skills needed to succeed as business analysts in a digitally transforming world.

Objectives:

• Gain a comprehensive understanding of the theory and practice of business analytics.
• Develop data analytic skills using industry-standard software tools.
• Prepare for careers in various business analytics roles across different industries.

Outline:

Structure:

• The program is a 1-year full-time postgraduate taught course.
• It consists of core modules totaling 180 credits.

Course Schedule:

• The program starts in September.

Individual Modules:

• Business Analytics and the Digital Organisation (20 credits): This module explores the role of business analytics in the digital age, examining how organizations leverage data to drive strategic decision-making.
• Data Analytics and Predictive Modelling (20 credits): This module focuses on the practical application of data analytics techniques, including predictive modeling, to solve real-world business problems.
• Data Management Strategies and Technologies (20 credits): This module covers the principles and technologies involved in managing large datasets, ensuring data quality, and implementing effective data governance strategies.
• Applied Analytics for Operations, Supply Chain and Logistics (20 credits): This module applies business analytics principles to optimize operations, supply chain management, and logistics processes, enhancing efficiency and reducing costs.
• Marketing Analytics and Behavioural Science (20 credits): This module explores the use of data analytics in marketing, focusing on understanding consumer behavior, optimizing marketing campaigns, and measuring marketing effectiveness.
• Analytics Micro-Courses (20 credits): This module allows students to tailor the program to their interests by choosing from a selection of elective business analytics courses.

Teaching:

• The program utilizes a combination of teaching methods, including lectures, seminars, workshops, and practical exercises.
• Students will gain hands-on experience using industry-standard software tools like Python and Tableau.
• The program is taught by experienced faculty members with expertise in business analytics and related fields.

Careers:

Potential Career Paths:

• Data Analyst
• Business Analyst
• Technology Consultant
• Consumer Insights Analyst
• Marketing Analyst
• Supply Chain Planner
• Supply Chain/Logistics Analyst

Opportunities:

• The program provides students with the skills and knowledge highly sought after by employers in various industries.
• Graduates are well-prepared for careers in data-driven organizations, including start-ups and global companies.

Outcomes:

• Graduates are equipped to tackle real-world business challenges using data analysis.
• They can contribute to organizational efficiency, growth, and strategic decision-making.
• The program provides a strong foundation for further studies in business analytics or related fields.

Other:

• The program is delivered at the University of Birmingham's award-winning Alan Walters Building, a state-of-the-art postgraduate teaching space.
• The University of Birmingham is ranked among the top universities in the UK for graduate employability.
• The program benefits from the support of two award-winning Careers teams: Careers Network and BBS Careers.
• The program provides practical demonstrations of industry-standard software tools.
• The program is part of the Birmingham Business School, which holds the Triple-Crown accreditation from AMBA, EQUIS, and AACSB.
• Birmingham has the largest city economy outside of London, offering networking opportunities with global companies.

• £16,290 (UK)
• £29,340 (International)
• A £50 non-refundable application fee is required for all of the above courses.
• Scholarships
• Business School Scholarships may be available, find out more about our scholarships.
• International students can often gain funding through overseas research scholarships, Commonwealth scholarships or their home government; find out more funding for international students.