Strategic Management

Program Overview

This 8-week online short course from the University of Birmingham focuses on strategic planning and management in public administration. It aims to equip professionals with the skills needed to lead change in complex public service systems. Participants will learn to navigate strategic challenges, engage stakeholders, and develop effective strategies.

Program Outline

Degree Overview:

This 8-week short course, offered by the University of Birmingham's Department of Public Administration and Policy, focuses on the importance of strategic planning and management in the ever-changing world of public administration. Taught by the Institute of Local Government Studies (INLOGOV), the UK's leading academic center for research and teaching on local governance and strategic public management, the course aims to provide a deeper understanding of today's public service practices and strategies.

Objectives:

By the end of the course, participants will be able to:

• Explain the principles of strategic management and understand its importance in public administration.
• Apply core strategic management skills, including shaping emergent strategies and meta-planning in complex adaptive public service systems.
• Map and analyze forces for strategic change driven by the external environment.
• Generate and evaluate coherent strategic options for public services.
• Map strategic stakeholder groups, evaluate their importance to the achievement of strategic aims, and engage them effectively in the development and implementation of strategy.

Careers:

This course is designed for professionals keen to enhance their career prospects in the ever-changing world of public administration. It prepares individuals to lead change anywhere in the world. A qualification in public administration opens up a number of career choices, including:

• Local council manager
• Senior policy officer
• Social services manager
• Member of parliament

Other:

• The course is delivered online and requires a time commitment of 12-15 hours per week.
• Upon completion, participants receive an official University of Birmingham postgraduate micro-credential certificate (worth 10 academic credits) and a transcript.
• Learners are fully registered University of Birmingham students and are entitled to normal University services (including library and IT resources).

The cost to study this online course is £1,250 . This must be paid in full by card before enrolling. The programme fee includes access to the online learning platform, course materials and digital reading materials.