Program Overview
Isenberg's PhD in Marketing develops scholars and teachers through comprehensive research training, diverse coursework, and real-world teaching experiences. Students focus on understanding consumer and corporate behavior, investigating topics ranging from sales management to social media marketing. The flexible program allows students to tailor their research and teaching interests, ensuring a seamless transition into academic careers.
Program Outline
Degree Overview:
Isenberg's PhD in marketing is a full-time, residential program designed to generate productive scholars and strong teachers. Students receive broad training in research methods and marketing theory. The flexible program lets students select their coursework to suit their research interests and real-world teaching opportunities ensure graduates smoothly transition into academic careers.
Outline:
- Coursework: Students must take 48 hours of coursework, including marketing theory, statistics and research methods.
- Sample of required marketing courses:
- Research Methods I
- Multivariate Statistics
- Marketing Management
- Consumer Behavior
- Applied Marketing Research in Sales Management
- Theory and Science in Marketing
- Independent Research Project: Students complete an independent research project during their first two summers.
- Comprehensive Exam: Students must pass a comprehensive exam.
- Teaching: Students teach for three years at Isenberg.
- Dissertation: Students research, write and defend a dissertation.
- Degree Timeline:
- Year 1: Coursework, literature exam (June), summer paper (August).
- Year 2: Coursework, summer paper (August).
Teaching:
- Faculty: The marketing department provides a highly collegial atmosphere where students work with faculty to develop ideas.
- Cross-disciplinary training: Students have access to the many outstanding departments at Isenberg and across the university, taking much of their coursework from experts in complementary fields.
- Dual focus on research and teaching: Students receive training in how to conduct high-level research and gain teaching experience through leading classes and engaging with faculty mentors.
- Repair and Consumption
- Consumer Impatience and Service Failures
- Language
- Privacy
- COVID-19
- Protective Messaging
- Brand Relationships
- Student Immersion: Isenberg’s marketing PhD students are immersed in a full-time program designed to develop them as researchers and teachers and to place them in select marketing departments around the world. We have experts on a range of topics including financial well-being, services marketing, sales channels, diversity and culture, consumer well-being, social media marketing, experience design, innovation, and branding.
- Program Objectives: Students in Isenberg’s PhD program in marketing uncover insights that can be used to improve marketing practice and/or improve customer experiences.
- Knowledge Gain: From unearthing the tactics that drive consumer behavior to understanding the implications of a company’s social media presence to determining how a public policy influences various stakeholders, students gain knowledge that increases understanding of the marketplace.
