Program Overview
The Graduate Diploma in Strategic Public Relations prepares professionals for a career in public relations. The program combines scholarly knowledge, industry experience, and technical expertise, offering internships and international exchange opportunities. Graduates are equipped to engage stakeholders in priority initiatives in a complex media environment, pursuing careers such as public relations advisers, media officers, and social marketing coordinators.
Program Outline
Degree Overview:
The Graduate Diploma in Strategic Public Relations is a postgraduate qualification designed for individuals seeking a career change into the field of public relations or existing media professionals looking to enhance their skills, upgrade, or diversify their expertise. The program draws on disciplines such as organizational communication, social theory, and political studies to reveal the role of public relations in shaping identities, dispersing power, and creating knowledge.
Outline:
The Graduate Diploma in Strategic Public Relations requires the completion of 48 credit points, including:
- A minimum of 24 credit points of core units of study.
- A maximum of 24 credit points from elective units of study.
- With the permission of the Degree Coordinator, a maximum of 6 credit points can be taken as elective units from units of study outside those listed in the Strategic Public Relations subject area of the Postgraduate Unit of Study Table.
Teaching:
- The program combines scholarly knowledge, industry experience, and technical expertise.
- It offers one of the largest internship programs in the university, providing students with opportunities to engage with professional organizations and practitioners in Sydney and overseas.
- The program includes partnerships with over 250 universities in more than 40 countries, offering international exchange opportunities.
Careers:
Graduates are equipped to apply their creativity in practical ways and gain the critical and strategic thinking required to engage stakeholders in priority initiatives in a complex media environment. They are prepared for positions such as:
- Public relations advisers
- Media and communications officers
- Public affairs consultants
- Investment communications managers
- Social marketing coordinators
- Digital communications strategists
- Stakeholder officers
Other:
- The program is offered full-time over one year and is also available part-time.
- The program is designed to respond to the changing media landscape and investigates rapidly emerging technologies and contemporary content practices.
- It fosters a vibrant culture that values diversity of thought, rigorous analysis, and the creative process.
