Program Overview
Macquarie University's Bachelor of Business Analytics equips students with the skills to extract value from big data. The multidisciplinary program covers data analytics, visualization, statistical modeling, and business management. Students can specialize in areas like data science, business intelligence, or financial analytics. Graduates are highly sought after in industries such as consulting, finance, and healthcare.
Program Outline
Degree Overview:
The Bachelor of Business Analytics at Macquarie University is a multidisciplinary program designed to equip students with the skills and knowledge necessary to extract value from big data sources and make informed decisions. The program is developed in consultation with industry leaders and provides students with training in data visualization, statistical and analytical tools, and a solid understanding of organizational problems from managerial, financial, and human perspectives.
Outline:
The program's curriculum includes courses in:
- Data Analytics
- Business Intelligence
- Data Visualization
- Statistical Modeling
- Machine Learning
- Business Management
- Economics
- Finance
- Marketing The program is structured to provide students with a strong foundation in the fundamentals of business analytics, as well as the opportunity to specialize in a particular area of interest. Students can choose to focus on areas such as:
- Data Science
- Business Intelligence
- Marketing Analytics
- Financial Analytics
Assessment:
Students are assessed through a variety of methods, including:
- Exams
- Quizzes
- Projects
- Presentations
- Case studies The assessment criteria vary depending on the course and the assessment method.
Teaching:
The program is taught by a team of experienced faculty members who are actively involved in research and industry. The faculty use a variety of teaching methods, including:
- Lectures
- Tutorials
- Workshops
- Case studies
- Simulations The program also incorporates a number of practical experiences, such as internships and industry projects.
Careers:
Graduates of the Bachelor of Business Analytics program are in high demand in a variety of industries, including:
- Consulting
- Finance
- Marketing
- Healthcare
- Technology Graduates can pursue careers in roles such as:
- Data Analyst
- Business Analyst
- Market Researcher
- Financial Analyst
- Risk Manager
Other:
The Bachelor of Business Analytics program is accredited by the Association to Advance Collegiate Schools of Business (AACSB). The program is also ranked in the top 1% of universities in the world by the QS World University Rankings.
