Bachelor of Arts and Bachelor of Marketing and Media
| Program start date | Application deadline |
| 2024-01-01 | - |
| 2025-01-01 | - |
Program Overview
The Bachelor of Arts and Bachelor of Marketing and Media double degree program combines the study of arts with marketing and media, equipping students with critical thinking, problem-solving, and communication skills. The program offers a comprehensive understanding of marketing strategy, brand management, and digital production, preparing graduates for careers in the arts, marketing, and media industries.
Program Outline
Degree Overview:
The Bachelor of Arts and Bachelor of Marketing and Media is a double degree program that combines the study of arts with marketing and media. The program is designed to provide students with the skills and knowledge needed to succeed in today's rapidly changing job market. The Bachelor of Arts component of the program allows students to explore their interests in-depth and develop their critical thinking, problem-solving, and communication skills. Students can choose from a wide range of majors, including English, history, philosophy, and sociology. The Bachelor of Marketing and Media component of the program provides students with a strong foundation in marketing strategy, brand management, and digital production. Students will learn about the theories that modern marketing is built on, as well as develop a thorough understanding of both traditional and emerging media.
Outline:
The Bachelor of Arts and Bachelor of Marketing and Media is a four-year, full-time program. The program is divided into two parts: the Bachelor of Arts component and the Bachelor of Marketing and Media component. The Bachelor of Arts component of the program consists of 120 credit points of coursework. Students must complete a major in one of the following areas:
- English
- History
- Philosophy
- Sociology Students must also complete a minor in a second area of study. The Bachelor of Marketing and Media component of the program consists of 120 credit points of coursework. Students must complete a major in marketing and a minor in media.
Assessment:
Students in the Bachelor of Arts and Bachelor of Marketing and Media program are assessed through a variety of methods, including:
- Exams
- Essays
- Presentations
- Projects
- Portfolios
Teaching:
The Bachelor of Arts and Bachelor of Marketing and Media program is taught by a team of experienced and dedicated faculty members. The faculty members are committed to providing students with a high-quality education and helping them to succeed in their studies. The program is taught using a variety of teaching methods, including:
- Lectures
- Tutorials
- Workshops
- Seminars
Careers:
Graduates of the Bachelor of Arts and Bachelor of Marketing and Media program are well-prepared for a variety of careers in the arts, marketing, and media industries. Some of the potential career paths for graduates include:
- Marketing manager
- Brand manager
- Digital marketing specialist
- Social media manager
- Public relations specialist
- Journalist
- Writer
- Editor
Other:
The Bachelor of Arts and Bachelor of Marketing and Media program is a unique and innovative program that provides students with the skills and knowledge needed to succeed in today's rapidly changing job market. The program is taught by a team of experienced and dedicated faculty members who are committed to providing students with a high-quality education.
Macquarie University
Overview:
Macquarie University is a public research university located in Sydney, Australia. It is known for its strong focus on research and its commitment to providing students with industry-relevant skills. The university offers a wide range of undergraduate and postgraduate programs across various disciplines.
Services Offered:
Macquarie University provides a comprehensive range of services to its students, including:
Library:
Access to a vast collection of resources, including books, journals, databases, and online learning materials.Campus Security:
Ensuring the safety and security of students and staff on campus.Student Life and Support:
Offering various support services, such as academic advising, career counseling, and mental health resources.Sports, Fitness, and Clubs:
Providing opportunities for students to engage in sports, fitness activities, and extracurricular clubs.Cafes, Bars, and Restaurants:
Offering a variety of dining options on campus.Student Life and Campus Experience:
Macquarie University offers a vibrant and diverse campus experience. Students can expect:
Collaborative Campus Environment:
Opportunities to connect with peers, academics, and employers.World-Leading Facilities:
Access to state-of-the-art facilities that enhance the learning experience.Active Student Life:
A wide range of clubs, societies, and events to participate in.Key Reasons to Study There:
Industry-Responsive Degrees:
Programs designed to equip students with in-demand skills for the workforce.Strong Employability Outcomes:
Ranked highly in Australia for employment outcomes.World-Class Research:
Recognized for its research excellence, with several subjects ranked in the top 100 globally.Collaborative Campus Environment:
Fosters a supportive and engaging learning environment.Strong Industry Partnerships:
Over 300 industry partners on campus and within the innovation precinct.Academic Programs:
Macquarie University offers a wide range of academic programs across its faculties, including:
