Bachelor of Arts and Bachelor of Marketing and Media

Program Overview

The Bachelor of Arts and Bachelor of Marketing and Media double degree program combines the study of arts with marketing and media, equipping students with critical thinking, problem-solving, and communication skills. The program offers a comprehensive understanding of marketing strategy, brand management, and digital production, preparing graduates for careers in the arts, marketing, and media industries.

Program Outline

Degree Overview:

The Bachelor of Arts and Bachelor of Marketing and Media is a double degree program that combines the study of arts with marketing and media. The program is designed to provide students with the skills and knowledge needed to succeed in today's rapidly changing job market. The Bachelor of Arts component of the program allows students to explore their interests in-depth and develop their critical thinking, problem-solving, and communication skills. Students can choose from a wide range of majors, including English, history, philosophy, and sociology. The Bachelor of Marketing and Media component of the program provides students with a strong foundation in marketing strategy, brand management, and digital production. Students will learn about the theories that modern marketing is built on, as well as develop a thorough understanding of both traditional and emerging media.

Outline:

The Bachelor of Arts and Bachelor of Marketing and Media is a four-year, full-time program. The program is divided into two parts: the Bachelor of Arts component and the Bachelor of Marketing and Media component. The Bachelor of Arts component of the program consists of 120 credit points of coursework. Students must complete a major in one of the following areas:

• English
• History
• Philosophy
• Sociology
Students must also complete a minor in a second area of study. The Bachelor of Marketing and Media component of the program consists of 120 credit points of coursework. Students must complete a major in marketing and a minor in media.

Assessment:

Students in the Bachelor of Arts and Bachelor of Marketing and Media program are assessed through a variety of methods, including:

• Exams
• Essays
• Presentations
• Projects
• Portfolios

Teaching:

The Bachelor of Arts and Bachelor of Marketing and Media program is taught by a team of experienced and dedicated faculty members. The faculty members are committed to providing students with a high-quality education and helping them to succeed in their studies. The program is taught using a variety of teaching methods, including:

• Lectures
• Tutorials
• Workshops
• Seminars

Careers:

Graduates of the Bachelor of Arts and Bachelor of Marketing and Media program are well-prepared for a variety of careers in the arts, marketing, and media industries. Some of the potential career paths for graduates include:

• Marketing manager
• Brand manager
• Digital marketing specialist
• Social media manager
• Public relations specialist
• Journalist
• Writer
• Editor

Other:

The Bachelor of Arts and Bachelor of Marketing and Media program is a unique and innovative program that provides students with the skills and knowledge needed to succeed in today's rapidly changing job market. The program is taught by a team of experienced and dedicated faculty members who are committed to providing students with a high-quality education.