Program Overview
The Public Relations and Social Media major at Macquarie University equips students with the skills and knowledge to excel in various communication roles, including public affairs, marketing, internal communications, event management, and crisis management. Through a combination of theoretical and practical learning, students develop expertise in PR and social media strategies, industry-related knowledge, and key communication skills. Graduates are well-prepared for careers in the dynamic and evolving field of public relations and social media.
Program Outline
Degree Overview:
Overview:
The Public Relations and Social Media major provides students with the knowledge and skills necessary to effectively engage with customers, partners, and the community. Graduates will be prepared for careers in public affairs and lobbying, integrated marketing communications, internal communications, event management, and crisis management.
Objectives:
- Acquire theoretical knowledge alongside practical skills
- Develop a PR campaign and learn how to employ social media, web, and internet-based communication tools
- Develop industry-related knowledge
- Analyze and evaluate the relationships between PR and advertising, social media, and web communication
- Study theories that underpin public relations and social media
- Study key PR and social media theories and their application to real-world scenarios, as well as how to work with clients
- Develop key skills in research, analysis, and communication
- Intern with well-known partners in broadcast, publishing, or production houses, or the arts
Outline:
Program Content:
The Public Relations and Social Media major offers a wide selection of public relations, advertising, and social media units that cover both domestic and international contexts.
Individual Modules:
The individual modules offered in the Public Relations and Social Media major are not listed in the given context.
Assessment:
Assessment Methods:
The assessment methods used in the Public Relations and Social Media major are not specified in the given context.
Assessment Criteria:
The assessment criteria used in the Public Relations and Social Media major are not specified in the given context.
Teaching:
Teaching Methods:
The teaching methods used in the Public Relations and Social Media major are not specified in the given context.
Faculty:
Careers:
Potential Career Paths:
Graduates of the Public Relations and Social Media major will be prepared for careers in the following fields:
- Public affairs and lobbying
- Integrated marketing communications
- Internal communications
- Event management
Other:
Internships:
Students in the Public Relations and Social Media major have the opportunity to intern with well-known partners in broadcast, publishing, or production houses, or the arts.
Investment:
Macquarie University has invested $1 billion to create world-class campus facilities and infrastructure.
Double Degrees:
Students can double their knowledge in two complementary or different areas by completing a double degree.
