Program Overview
The Bachelor of Commerce with a major in Marketing Insights and Analytics from Macquarie Business School equips students with the skills to analyze market data, anticipate consumer needs, and develop data-driven marketing strategies. Graduates are prepared for careers as Marketing Managers, Market Research Analysts, and other roles in the marketing and analytics industries. The program offers state-of-the-art facilities, professional experiences, and the opportunity to double major for enhanced employability.
Program Outline
Degree Overview:
Overview:
The Bachelor of Commerce with a major in Marketing Insights and Analytics equips students with the skills to help organizations gain valuable insights from market research.
- Study in state-of-the-art facilities
- Undertake professional experiences with leading industry partners
- Double your skills and employability prospects by undertaking a double major
Program Description:
The Marketing Insights and Analytics major provides students with a comprehensive understanding of the principles and practices of marketing research and analytics. Students will learn how to collect, analyze, and interpret data to gain insights into consumer behavior and market trends.
Careers:
Career Outcomes:
- Marketing Manager
- Market Research Analyst
- Business Analyst
- Data Analyst
- Consumer Insights Manager
Other:
- The program is offered by Macquarie Business School, which is ranked in the top 1% of universities worldwide by the QS World University Rankings.
- The program is designed to provide students with the skills and knowledge they need to succeed in the rapidly evolving field of marketing analytics.
- Graduates of the program will be well-prepared for careers in a variety of industries, including marketing, advertising, consulting, and market research.
Macquarie University
Overview:
Macquarie University is a public research university located in Sydney, Australia. It is known for its strong focus on research and its commitment to providing students with industry-relevant skills. The university offers a wide range of undergraduate and postgraduate programs across various disciplines.
Services Offered:
Macquarie University provides a comprehensive range of services to its students, including:
Library:
Access to a vast collection of resources, including books, journals, databases, and online learning materials.Campus Security:
Ensuring the safety and security of students and staff on campus.Student Life and Support:
Offering various support services, such as academic advising, career counseling, and mental health resources.Sports, Fitness, and Clubs:
Providing opportunities for students to engage in sports, fitness activities, and extracurricular clubs.Cafes, Bars, and Restaurants:
Offering a variety of dining options on campus.Student Life and Campus Experience:
Macquarie University offers a vibrant and diverse campus experience. Students can expect:
Collaborative Campus Environment:
Opportunities to connect with peers, academics, and employers.World-Leading Facilities:
Access to state-of-the-art facilities that enhance the learning experience.Active Student Life:
A wide range of clubs, societies, and events to participate in.Key Reasons to Study There:
Industry-Responsive Degrees:
Programs designed to equip students with in-demand skills for the workforce.Strong Employability Outcomes:
Ranked highly in Australia for employment outcomes.World-Class Research:
Recognized for its research excellence, with several subjects ranked in the top 100 globally.Collaborative Campus Environment:
Fosters a supportive and engaging learning environment.Strong Industry Partnerships:
Over 300 industry partners on campus and within the innovation precinct.Academic Programs:
Macquarie University offers a wide range of academic programs across its faculties, including:
