Tuition Fee
Start Date
Medium of studying
Duration
Program Facts
Program Details
Degree
Courses
Major
Market Research | Marketing
Area of study
Business and Administration
Course Language
English
Intakes
| Program start date | Application deadline |
| 2024-01-01 | - |
| 2025-01-01 | - |
About Program
Program Overview
The Master of Commerce in Marketing at Macquarie University equips students with advanced knowledge and skills in marketing, enabling them to identify and forecast market opportunities and threats. Graduates are highly sought after for careers in market analysis, brand consultancy, public relations, and social marketing.
Program Outline
Degree Overview:
- Overview: The Master of Commerce with a specialization in Marketing is designed to enhance students' skills and advance their careers in the rapidly evolving business landscape. The program equips students with the knowledge and abilities to identify and forecast opportunities and threats in domestic and international markets. They will learn to develop and implement effective marketing strategies, tactics, and plans, considering innovative approaches and techniques. The specialization provides a comprehensive understanding of how marketing strategies impact organizations.
- Objectives: The program aims to:
- Advance students' knowledge of key areas of marketing, including consumer behavior, marketing theory, marketing research, marketing strategy, and strategic branding.
- Provide students with advanced knowledge and skills taught by marketing experts with solid industry experience and research expertise.
- Develop students' advanced and integrated theoretical knowledge, enabling them to apply creative and innovative strategies to evaluate, manage, and resolve complex marketing challenges.
- Augment students' classroom learning with independent research projects, allowing them to apply their knowledge to real-world marketing issues.
Teaching:
- Teaching Methods: The program is taught by internationally recognized lecturers with solid industry experience who base their teaching on the latest research.
- Faculty: The program is taught by faculty members from Macquarie Business School, which rethinks, reimagines, and rewrites the rules of business to deliver solutions with global impact.
- Unique Approaches: The program emphasizes a cross-disciplinary approach to teaching, empowering students to make a real and positive impact on the world using entrepreneurship, collaboration, creativity, and business acumen.
- Outcomes: Graduates of the program are highly sought after by employers due to their advanced knowledge, skills, and industry connections.
Other:
- The program is part of Macquarie Business School, which is ranked among the top 1% of universities in the world according to the QS World University Rankings 2022.
- Macquarie University has over 215,000 alumni from more than 140 countries and has partnerships with over 4000 organizations, providing students with ample opportunities for networking and career development.
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About University
Macquarie University
Overview:
Macquarie University is a public research university located in Sydney, Australia. It is known for its strong focus on research and its commitment to providing students with industry-relevant skills. The university offers a wide range of undergraduate and postgraduate programs across various disciplines.
Services Offered:
Macquarie University provides a comprehensive range of services to its students, including:
Library:
Access to a vast collection of resources, including books, journals, databases, and online learning materials.Campus Security:
Ensuring the safety and security of students and staff on campus.Student Life and Support:
Offering various support services, such as academic advising, career counseling, and mental health resources.Sports, Fitness, and Clubs:
Providing opportunities for students to engage in sports, fitness activities, and extracurricular clubs.Cafes, Bars, and Restaurants:
Offering a variety of dining options on campus.Student Life and Campus Experience:
Macquarie University offers a vibrant and diverse campus experience. Students can expect:
Collaborative Campus Environment:
Opportunities to connect with peers, academics, and employers.World-Leading Facilities:
Access to state-of-the-art facilities that enhance the learning experience.Active Student Life:
A wide range of clubs, societies, and events to participate in.Key Reasons to Study There:
Industry-Responsive Degrees:
Programs designed to equip students with in-demand skills for the workforce.Strong Employability Outcomes:
Ranked highly in Australia for employment outcomes.World-Class Research:
Recognized for its research excellence, with several subjects ranked in the top 100 globally.Collaborative Campus Environment:
Fosters a supportive and engaging learning environment.Strong Industry Partnerships:
Over 300 industry partners on campus and within the innovation precinct.Academic Programs:
Macquarie University offers a wide range of academic programs across its faculties, including:
Faculty of Arts:
Education, History, Archaeology, Indigenous Studies, Law, Media, Communications, Creative Arts, Language, Literature, Philosophy, Security Studies, and Criminology.Macquarie Business School:
Accounting, Actuarial Studies, Business Analytics, Applied Finance, Economics, Management, and Marketing.Faculty of Medicine, Health and Human Sciences:
Various programs in medicine, health, and human sciences.Faculty of Science and Engineering:
Computing, Engineering, Mathematical and Physical Sciences, Natural Sciences, Applied BioSciences, and Australian Astronomical Optics.Other:
Total programs
607
Average ranking globally
#200
Average ranking in the country
#12
Location
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