Master of Business Analytics and Master of Marketing
Program Overview
The Master of Business Analytics and Master of Marketing program equips students with the knowledge and skills to apply business analytics tools and techniques in the dynamic business landscape. Through a combination of core and elective courses, students gain expertise in data management, statistical modeling, marketing management, and digital marketing. The program prepares graduates for careers as business analysts, data analysts, marketing managers, and other roles in the fields of business analytics and marketing.
Program Outline
Degree Overview:
The Master of Business Analytics and Master of Marketing is a comprehensive and flexible program that focuses on the practical application of business analytics tools and techniques. The program is designed to provide students with the knowledge and skills necessary to succeed in the rapidly changing world of business.
Objectives:
- To develop students' knowledge of computer programming, databases, applied statistics, and machine learning techniques applied to big data.
- To help students recognize the importance of ethical reasoning in the solution of analytics-related problems.
- To teach students how to collaborate effectively with diverse teams to achieve a range of purposes in varied contexts.
- To provide students with the knowledge, skills, and professional attributes needed to advance their careers in marketing.
Outline:
The program consists of a total of 12 courses, including 6 core courses and 6 elective courses. The core courses provide students with a foundation in the fundamentals of business analytics and marketing. The elective courses allow students to tailor their program to their specific interests and career goals.
Core Courses:
- Business Analytics Fundamentals
- Data Management and Visualization
- Statistical Modeling and Machine Learning
- Marketing Management
- Consumer Behavior
- Digital Marketing
Elective Courses:
Students can choose from a wide range of elective courses, including:
- Advanced Business Analytics
- Big Data Analytics
- Data Mining
- Marketing Research
- Social Media Marketing
- Digital Marketing Strategy
Assessment:
Students are assessed through a variety of methods, including:
- Assignments
- Quizzes
- Exams
- Projects
- Presentations
Teaching:
The program is taught by a team of experienced faculty members who are experts in their fields. The faculty use a variety of teaching methods, including:
- Lectures
- Tutorials
- Workshops
- Case studies
- Simulations
Careers:
Graduates of the program are prepared for a variety of careers in business analytics and marketing. Some of the most common career paths include:
- Business Analyst
- Data Analyst
- Marketing Manager
- Digital Marketing Specialist
- Social Media Manager
Other:
- The program is accredited by the Australian Computer Society.
- Students have the opportunity to complete an internship elective and work with world-leading organizations in the neighboring Macquarie Park Innovation District.
- The program is offered full-time and part-time.
