Bachelor of Applied Finance and Bachelor of Marketing and Media

Program Overview

This double degree program combines finance and marketing, equipping students with skills in corporate finance, investment management, marketing strategy, brand management, and digital production. Graduates are highly sought after in the global job market, with career opportunities in finance, marketing, and media. The program is taught by experienced lecturers and offers state-of-the-art facilities, including professional studio spaces and digital production tools.

Program Outline

Degree Overview:

The Bachelor of Applied Finance and Bachelor of Marketing and Media is a double degree program that equips students with comprehensive corporate finance, investment management, marketing strategy, brand management, and digital production skills. Graduates are highly sought after in the global job market due to their ability to help organizations create value, invest wisely, and control risk.

Outline:

Bachelor of Applied Finance

• Year 1:
• Introduction to Finance
• Financial Accounting
• Economics
• Mathematics for Finance
• Year 2:
• Corporate Finance
• Investment Analysis
• Financial Risk Management
• Financial Modeling
• Year 3:
• Advanced Corporate Finance
• Advanced Investment Analysis
• Financial Derivatives
• Financial Planning
• Year 4:
• Financial Management
• International Finance
• Mergers and Acquisitions
• Financial Econometrics

Bachelor of Marketing and Media

• Year 1:
• Introduction to Marketing
• Consumer Behavior
• Digital Marketing
• Media Production
• Year 2:
• Marketing Strategy
• Brand Management
• Digital Media Production
• Media Law and Ethics
• Year 3:
• Advanced Marketing Strategy
• Advanced Brand Management
• Digital Media Marketing
• Media Research
• Year 4:
• Marketing Management
• International Marketing
• Social Media Marketing

Teaching:

• Taught by highly qualified and experienced lecturers with a thorough understanding of finance and marketing industry practices.
• Combines theoretical knowledge with practical application in both marketing and media.
• Students have opportunities to hone their practical skills in media-related technologies that can be applied in a marketing context.
• State-of-the-art facilities include professional studio spaces, industry-standard digital workstations, a theater, and digital production tools.

Careers:

Graduates are prepared for a wide range of careers in finance, marketing, and media, including:

• Financial Analyst
• Investment Banker
• Corporate Finance Manager
• Marketing Manager
• Brand Manager
• Digital Marketing Specialist
• Media Producer
• Media Planner

Other:

• Students can complete the double degree in 4.5 years.
• The program is accredited by the Association to Advance Collegiate Schools of Business (AACSB).
• Students can personalize their double degree by choosing the combination they consider will best kick-start their career.