Bachelor of Marketing and Media and Bachelor of Social Science

Program Overview

The Bachelor of Marketing and Media combines marketing strategy, brand management, and digital production, preparing graduates for the job market. The Bachelor of Social Science provides insights into social issues and develops skills in social research and applied social science. Both programs offer hands-on learning in state-of-the-art facilities and connections to industry professionals. Graduates are equipped with the knowledge and skills employers seek, including cultural understanding and practical experience through internships.

Program Outline

Degree Overview:

The Bachelor of Marketing and Media offers a unique blend of marketing strategy, brand management, and digital production, which will set you apart in the job market. As well as learning about the theories that modern marketing is built on, you’ll develop a thorough understanding of both traditional and emerging media, and have opportunities to hone your practical skills in media-related technologies that can then be applied in a marketing context. The Bachelor of Social Science will help you gain insights into the science of people, places, and social problems. With the skills you’ll develop in social research and applied social science, you’ll be prepared to make valuable contributions to some of the world’s biggest issues.

Teaching:

• Learn from award-winning professionals
• Learn from widely published academics, professional marketers, and award-winning media producers – all with industry experience.
• Enhance your learning in state-of-the-art facilities
• We’re working closely with a range of industries and sectors to ensure you’re job-ready when you graduate.
• View graduate professions and potential employers.

Other:

• Study at a globally recognized institution
• Study at a business school that’s accredited by the Association to Advance Collegiate Schools of Business (AACSB).
• Broaden your knowledge and skill set
• Gain skills in social research design, methods, practice, and application across various data analysis techniques and technologies.
• Build your cultural knowledge
• Develop your understanding of issues relevant to culturally diverse social environments.
• Acquire the knowledge and skills employers want
• Study a degree co-designed by government departments, community groups, activist organizations, and trade unions.
• Combine your learning with practical and professional experience
• Double your knowledge in two complementary or completely different areas
• Fast-track your learning by up to two years, and save both time and money
• Personalize your double degree by choosing the combination you consider will best kick-start your career