Master of Creative Industries - Macquarie Unive

Tuition Fee

Start Date

Medium of studying

Duration

24 months

Program Facts

Program Details

Degree

Masters

Major

Marine Engineering | Environmental Policy

Area of study

Business & Management

Minor

Literary Editing and Publishing | Digital Marketing | Arts Management | Market Research | Management of Creative Industries

Course Language

English

About Program

Program Overview

This double degree program in Creative Industries and Marketing equips students with expertise in creative media project design, aesthetics, and management, alongside a deep understanding of marketing principles and practices. Through hands-on experience in professional-grade studios and industry-standard tools, graduates are prepared for careers in both creative industries and marketing, including roles such as creative director, marketing manager, and digital marketing specialist.

Program Outline

Degree Overview:

The Master of Creative Industries and Master of Marketing is a double degree program that provides students with a comprehensive understanding of the creative industries and marketing. The program is designed to develop students' skills in creative media project design, aesthetics, and management, as well as their knowledge of marketing principles and practices. Students will have access to professional-quality studios for screen production, performance, music recording, and radio production; industry-standard digital workstations; a specially equipped theatre for screenings; and digital production tools.

Outline:

The program is structured as follows:

Year 1: Students will take courses in the following areas:
Creative Industries: Introduction to the Creative Industries, Creative Media Project Design, Aesthetics and Management, and Creative Industries in the Digital Age.
Marketing: Marketing Principles, Marketing Research, Consumer Behavior, and Marketing Communications.
Year 2: Students will take courses in the following areas:
Creative Industries: Advanced Creative Media Project Design, Creative Industries Management, and Creative Industries and Social Change.
Marketing: Marketing Strategy, Digital Marketing, and Marketing Analytics.

Assessment:

Students will be assessed through a variety of methods, including:

Creative Industries: Essays, presentations, creative projects, and portfolios.
Marketing: Exams, quizzes, case studies, and group projects.

Teaching:

The program is taught by a team of experienced faculty members who are experts in their fields. The faculty includes award-winning writers, filmmakers, broadcasters, and audio and music specialists. The program also features guest lectures from industry professionals.

Careers:

Graduates of the program will be prepared for a variety of careers in the creative industries and marketing. Potential career paths include:

Creative Industries: Creative director, art director, copywriter, producer, editor, and marketing manager.
Marketing: Marketing manager, brand manager, product manager, and digital marketing specialist.

Other:

The program is offered full-time and part-time. The full-time program can be completed in two years, while the part-time program can be completed in three years. The program is also available as a double degree with the Master of Media and Communications.