Master of Creative Industries and Master of Marketing
Program Overview
This double degree program in Creative Industries and Marketing equips students with expertise in creative media project design, aesthetics, and management, alongside a deep understanding of marketing principles and practices. Through hands-on experience in professional-grade studios and industry-standard tools, graduates are prepared for careers in both creative industries and marketing, including roles such as creative director, marketing manager, and digital marketing specialist.
Program Outline
Degree Overview:
The Master of Creative Industries and Master of Marketing is a double degree program that provides students with a comprehensive understanding of the creative industries and marketing. The program is designed to develop students' skills in creative media project design, aesthetics, and management, as well as their knowledge of marketing principles and practices. Students will have access to professional-quality studios for screen production, performance, music recording, and radio production; industry-standard digital workstations; a specially equipped theatre for screenings; and digital production tools.
Outline:
The program is structured as follows:
- Year 1: Students will take courses in the following areas:
- Creative Industries: Introduction to the Creative Industries, Creative Media Project Design, Aesthetics and Management, and Creative Industries in the Digital Age.
- Marketing: Marketing Principles, Marketing Research, Consumer Behavior, and Marketing Communications.
- Year 2: Students will take courses in the following areas:
- Creative Industries: Advanced Creative Media Project Design, Creative Industries Management, and Creative Industries and Social Change.
- Marketing: Marketing Strategy, Digital Marketing, and Marketing Analytics.
Assessment:
Students will be assessed through a variety of methods, including:
- Creative Industries: Essays, presentations, creative projects, and portfolios.
- Marketing: Exams, quizzes, case studies, and group projects.
Teaching:
The program is taught by a team of experienced faculty members who are experts in their fields. The faculty includes award-winning writers, filmmakers, broadcasters, and audio and music specialists. The program also features guest lectures from industry professionals.
Careers:
Graduates of the program will be prepared for a variety of careers in the creative industries and marketing. Potential career paths include:
- Creative Industries: Creative director, art director, copywriter, producer, editor, and marketing manager.
- Marketing: Marketing manager, brand manager, product manager, and digital marketing specialist.
Other:
The program is offered full-time and part-time. The full-time program can be completed in two years, while the part-time program can be completed in three years. The program is also available as a double degree with the Master of Media and Communications.
Macquarie University
Overview:
Macquarie University is a public research university located in Sydney, Australia. It is known for its strong focus on research and its commitment to providing students with industry-relevant skills. The university offers a wide range of undergraduate and postgraduate programs across various disciplines.
Services Offered:
Macquarie University provides a comprehensive range of services to its students, including:
Library:
Access to a vast collection of resources, including books, journals, databases, and online learning materials.Campus Security:
Ensuring the safety and security of students and staff on campus.Student Life and Support:
Offering various support services, such as academic advising, career counseling, and mental health resources.Sports, Fitness, and Clubs:
Providing opportunities for students to engage in sports, fitness activities, and extracurricular clubs.Cafes, Bars, and Restaurants:
Offering a variety of dining options on campus.Student Life and Campus Experience:
Macquarie University offers a vibrant and diverse campus experience. Students can expect:
Collaborative Campus Environment:
Opportunities to connect with peers, academics, and employers.World-Leading Facilities:
Access to state-of-the-art facilities that enhance the learning experience.Active Student Life:
A wide range of clubs, societies, and events to participate in.Key Reasons to Study There:
Industry-Responsive Degrees:
Programs designed to equip students with in-demand skills for the workforce.Strong Employability Outcomes:
Ranked highly in Australia for employment outcomes.World-Class Research:
Recognized for its research excellence, with several subjects ranked in the top 100 globally.Collaborative Campus Environment:
Fosters a supportive and engaging learning environment.Strong Industry Partnerships:
Over 300 industry partners on campus and within the innovation precinct.Academic Programs:
Macquarie University offers a wide range of academic programs across its faculties, including:
