Bachelor of Commerce and Bachelor of Marketing and Media

Program Overview

The Bachelor of Commerce and Bachelor of Marketing and Media double degree program equips students with a comprehensive understanding of business and marketing principles. Through core units and a choice of majors, students gain specialized knowledge in areas such as accounting, finance, or marketing. The program emphasizes practical skills through work-integrated learning and innovative teaching methods, preparing graduates for successful careers in various business sectors.

Program Outline

Degree Overview:

The Bachelor of Commerce and Bachelor of Marketing and Media is a double degree program that provides students with a comprehensive understanding of business and marketing principles. The program is designed to equip students with the skills and knowledge necessary to succeed in a variety of careers in the business world. The program consists of a set of core units that provide students with a foundation in business and marketing, followed by a choice of majors in accounting, analytics, economics, finance, management, or marketing. Students also have the opportunity to complete a work-integrated learning experience, which provides them with the opportunity to apply their skills and knowledge in a real-world setting.

Outline:

The Bachelor of Commerce and Bachelor of Marketing and Media program consists of the following core units:

• Introduction to Business
• Introduction to Marketing
• Financial Accounting
• Management Accounting
• Economics
• Statistics
• Business Law
• Marketing Research
• Consumer Behaviour
• Digital Marketing
• Social Media Marketing
• Brand Management
• Public Relations
• Sales Management
• Event Management
In addition to the core units, students must complete a major in one of the following areas:
• Accounting
• Analytics
• Economics
• Finance
• Management
• Marketing
Each major consists of a set of units that provide students with a deeper understanding of the chosen field.

Assessment:

Students are assessed in a variety of ways throughout the program, including:

• Exams
• Quizzes
• Assignments
• Presentations
• Projects
• Case studies
• Group work
The assessment criteria vary depending on the unit, but typically include:
• Knowledge and understanding of the subject matter
• Critical thinking skills
• Problem-solving skills
• Communication skills
• Teamwork skills

Teaching:

The Bachelor of Commerce and Bachelor of Marketing and Media program is taught by a team of experienced academics and industry professionals. The program is delivered through a combination of lectures, tutorials, workshops, and online learning. The program also features a number of unique teaching approaches, including:

• The use of case studies to provide students with real-world examples of business and marketing challenges
• The use of simulations to allow students to experience the challenges of running a business
• The use of guest speakers to provide students with insights from industry professionals

Careers:

The Bachelor of Commerce and Bachelor of Marketing and Media program prepares students for a variety of careers in the business world. Graduates of the program have gone on to work in a variety of roles, including:

• Accountants
• Financial analysts
• Marketing managers
• Brand managers
• Public relations specialists
• Sales managers
• Event managers
• Business consultants

Other:

The Bachelor of Commerce and Bachelor of Marketing and Media program is a highly respected program that is accredited by the Association to Advance Collegiate Schools of Business (AACSB). The program is also offered in a flexible format, which allows students to study part-time or full-time.