Bachelor of Commerce and Bachelor of Marketing and Media
Program Overview
The Bachelor of Commerce and Bachelor of Marketing and Media double degree program equips students with a comprehensive understanding of business and marketing principles. Through core units and a choice of majors, students gain specialized knowledge in areas such as accounting, finance, or marketing. The program emphasizes practical skills through work-integrated learning and innovative teaching methods, preparing graduates for successful careers in various business sectors.
Program Outline
Degree Overview:
The Bachelor of Commerce and Bachelor of Marketing and Media is a double degree program that provides students with a comprehensive understanding of business and marketing principles. The program is designed to equip students with the skills and knowledge necessary to succeed in a variety of careers in the business world. The program consists of a set of core units that provide students with a foundation in business and marketing, followed by a choice of majors in accounting, analytics, economics, finance, management, or marketing. Students also have the opportunity to complete a work-integrated learning experience, which provides them with the opportunity to apply their skills and knowledge in a real-world setting.
Outline:
The Bachelor of Commerce and Bachelor of Marketing and Media program consists of the following core units:
- Introduction to Business
- Introduction to Marketing
- Financial Accounting
- Management Accounting
- Economics
- Statistics
- Business Law
- Marketing Research
- Consumer Behaviour
- Digital Marketing
- Social Media Marketing
- Brand Management
- Public Relations
- Sales Management
- Event Management In addition to the core units, students must complete a major in one of the following areas:
- Accounting
- Analytics
- Economics
- Finance
- Management
- Marketing Each major consists of a set of units that provide students with a deeper understanding of the chosen field.
Assessment:
Students are assessed in a variety of ways throughout the program, including:
- Exams
- Quizzes
- Assignments
- Presentations
- Projects
- Case studies
- Group work The assessment criteria vary depending on the unit, but typically include:
- Knowledge and understanding of the subject matter
- Critical thinking skills
- Problem-solving skills
- Communication skills
- Teamwork skills
Teaching:
The Bachelor of Commerce and Bachelor of Marketing and Media program is taught by a team of experienced academics and industry professionals. The program is delivered through a combination of lectures, tutorials, workshops, and online learning. The program also features a number of unique teaching approaches, including:
- The use of case studies to provide students with real-world examples of business and marketing challenges
- The use of simulations to allow students to experience the challenges of running a business
- The use of guest speakers to provide students with insights from industry professionals
Careers:
The Bachelor of Commerce and Bachelor of Marketing and Media program prepares students for a variety of careers in the business world. Graduates of the program have gone on to work in a variety of roles, including:
- Accountants
- Financial analysts
- Marketing managers
- Brand managers
- Public relations specialists
- Sales managers
- Event managers
- Business consultants
Other:
The Bachelor of Commerce and Bachelor of Marketing and Media program is a highly respected program that is accredited by the Association to Advance Collegiate Schools of Business (AACSB). The program is also offered in a flexible format, which allows students to study part-time or full-time.
