Bachelor of Science and Bachelor of Marketing and Media
Program Overview
This unique double degree program combines science with marketing and media, providing a comprehensive foundation in both disciplines. Students gain a strong understanding of natural sciences, specializing in areas like environmental science or computer science, while also developing practical skills in marketing, advertising, and digital media. Graduates are well-prepared for careers in fields requiring both scientific and business knowledge, such as marketing, science communication, and biotechnology.
Program Outline
Degree Overview:
The Bachelor of Science and Bachelor of Marketing and Media is a unique double degree program that combines the study of science with marketing and media. This program is designed for students who are interested in pursuing careers in fields that require a strong understanding of both science and business. The Bachelor of Science component of the program provides students with a strong foundation in the natural sciences, including biology, chemistry, physics, and mathematics. Students will also have the opportunity to specialize in a particular area of science, such as environmental science, biotechnology, or computer science. The Bachelor of Marketing and Media component of the program provides students with a comprehensive understanding of marketing and media theory and practice. Students will learn about the principles of marketing, advertising, public relations, and digital media. They will also develop practical skills in media production, such as video editing, photography, and web design.
Outline:
The Bachelor of Science and Bachelor of Marketing and Media is a four-year, full-time program. The program is divided into two parts: the Bachelor of Science component and the Bachelor of Marketing and Media component. The Bachelor of Science component of the program consists of 120 credit points of coursework. Students will take courses in the following areas:
- Biology
- Chemistry
- Physics
- Mathematics
- Statistics
- Computer science Students will also choose a specialization in one of the following areas:
- Environmental science
- Biotechnology
- Computer science The Bachelor of Marketing and Media component of the program consists of 120 credit points of coursework. Students will take courses in the following areas:
- Marketing
- Advertising
- Public relations
- Digital media
- Media production Students will also complete a capstone project in their final year.
Assessment:
Students in the Bachelor of Science and Bachelor of Marketing and Media program will be assessed through a variety of methods, including:
- Exams
- Quizzes
- Essays
- Presentations
- Projects
- Portfolios The assessment criteria will vary depending on the course and the assessment method.
Teaching:
The Bachelor of Science and Bachelor of Marketing and Media program is taught by a team of experienced faculty members who are experts in their fields. The program is taught using a variety of teaching methods, including:
- Lectures
- Tutorials
- Workshops
- Labs
- Field trips The program also incorporates a number of unique approaches to teaching, such as:
- Problem-based learning
- Team-based learning
- Experiential learning
Careers:
Graduates of the Bachelor of Science and Bachelor of Marketing and Media program will be prepared for a wide range of careers in fields such as:
- Marketing
- Advertising
- Public relations
- Digital media
- Science communication
- Environmental science
- Biotechnology
- Computer science Graduates will also be well-prepared for further study in graduate school.
Other:
The Bachelor of Science and Bachelor of Marketing and Media program is a highly competitive program. Admission to the program is based on a student's academic record, extracurricular activities, and personal statement. The program is offered at Macquarie University in Sydney, Australia. Macquarie University is a world-renowned university that is known for its research and teaching excellence.
