BSc Food Business and Marketing with International Foundation Year - February Entry - 2024/25
Program Overview
This four-year BSc Food Business and Marketing with International Foundation Year program prepares international students for undergraduate study in food marketing. Through a foundation year and three-year degree, students acquire skills in market analysis, consumer behavior, and marketing strategy, preparing them for careers in the food industry and related sectors. The program is accredited by the Chartered Institute of Marketing, enhancing students' industry credentials.
Program Outline
Degree Overview:
This BSc Food Business and Marketing with International Foundation Year program is designed for international students who aspire to pursue food marketing at a British university but lack the necessary qualifications. The four-year program enables students to undertake an undergraduate degree in food marketing and business economics. Students complete a foundation year (Year 0) before progressing to the three-year BSc Food Business and Marketing degree. This allows students to apply for a single four-year visa covering the entire duration of their studies. The foundation year equips students with subject-specific and general study skills essential for undergraduate study. The program's high-quality teaching caters to students from diverse educational backgrounds.
Outline:
Year 0 (International Foundation Year)
- Academic Skills
- An Introduction to Business Management
- Foundation Economics - Macroeconomics
- Foundation Economics - Microeconomics
Year 1
- Consumer Psychology
- Global Sustainability: Challenges and Prospects
- The Economic Environment
- Research and Professional Skills for Business and Marketing
- The Fundamentals of Management and Marketing
Year 2
- Applied Marketing and Management
- Digital Marketing
- Research Methods and Data Analysis
- Practice of Entrepreneurship
Year 3
- Marketing Strategy
- Contemporary Issues in Consumer Behaviour and Marketing
- Independent Research Project (optional)
Careers:
Graduates of this program develop a range of specialist and transferable skills, including market and business analysis, qualitative and quantitative research inquiry, consumer behavior, and marketing and business strategy. They are well-positioned for key business roles within the food industry and other sectors, such as marketing, brand management, category management, retail management, supply chain management, sales, buying, policy analysis, and production development. Previous students have secured employment with companies like Mars, Sainsbury's, Kellogg's, Unilever, and Heineken.
Other:
- The program is accredited by the Chartered Institute of Marketing (CIM), allowing students to gain industry-recognized qualifications at an accelerated pace.
- The University of Reading offers contextual offers for all its courses.
£9,250 New international students:
