MSc (Hons) Advertising and PR Management

Program Overview

This MSc (Hons) Advertising and PR Management program equips students with the managerial skills and industry knowledge to excel in the advertising and PR sector. With a focus on management, the program offers a blend of theory and practice, covering topics like social marketing and branding. Accredited by the Chartered Institute of Marketing, it also provides the opportunity for a Dual Award, enhancing students' employability and career prospects.

Program Outline

Degree Overview:

This MSc (Hons) Advertising and PR Management is a career entry course designed to enhance your understanding of the advertising and PR profession and develop your managerial skills. It focuses on a management approach within the field, equipping you with the knowledge and confidence needed for a successful management career in the ever-evolving advertising and public relations (PR) sector. The course is accredited by the Chartered Institute of Marketing (CIM) for a Dual Award, allowing you to achieve the CIM Professional Diploma in Marketing as part of your degree. This qualification is highly valued by employers. The program utilizes a combination of theory and practice, covering modules that reflect the changing marketing landscape. These modules include areas such as social and digital marketing, branding, and communications. You have the option to complete the Business Research Project module, which involves working on a real-life project supplied by an external business. This provides you with the opportunity to experience life as a professional within the sector while studying and contribute evidence-based solutions to the organization.

Other:

• The course is based on the latest theory and practice in the advertising and PR profession.
• It has a strong practical element running through each subject area.
• The course is professionally accredited.
• The program is tailored to your career aspirations by offering a range of elective modules.
• The Pre-Master's Program prepares you for the UK, EU, or US study system.
• The Pre-Master's Program provides additional academic English and subject-related support.
• The course is available for study in January and September.
• The course duration is 15 months (1 term Pre-Master's and a 12-month Master's course) or 18 months (2 term Pre-Master's and a 12-month Master's course).
• The MSc Advertising and PR Management is a career entry course for those who have no previous qualifications or work experience in marketing or advertising and PR.
• De Montfort University Leicester (DMU) is a diverse university boasting of the highest standards in academics, extracurricular activities, sports, study abroad programmes and great career paths.
• De Montfort University is one of the top universities in Leicester and is ranked 5 Stars in QS World University Rankings 2024.