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Students
Tuition Fee
GBP 16,195
Per year
Start Date
2025-09-17
Medium of studying
Blended
Duration
12 months
Program Facts
Program Details
Degree
Masters
Major
Advertising | Public Relations
Area of study
Business and Administration
Education type
Blended
Timing
Full time
Course Language
English
Tuition Fee
Average International Tuition Fee
GBP 16,195
Intakes
Program start dateApplication deadline
2024-01-01-
2024-09-01-
2025-09-17-
About Program

Program Overview


This MSc (Hons) Advertising and PR Management program equips students with the managerial skills and industry knowledge to excel in the advertising and PR sector. With a focus on management, the program offers a blend of theory and practice, covering topics like social marketing and branding. Accredited by the Chartered Institute of Marketing, it also provides the opportunity for a Dual Award, enhancing students' employability and career prospects.

Program Outline


Degree Overview:

This MSc (Hons) Advertising and PR Management is a career entry course designed to enhance your understanding of the advertising and PR profession and develop your managerial skills. It focuses on a management approach within the field, equipping you with the knowledge and confidence needed for a successful management career in the ever-evolving advertising and public relations (PR) sector. The course is accredited by the Chartered Institute of Marketing (CIM) for a Dual Award, allowing you to achieve the CIM Professional Diploma in Marketing as part of your degree. This qualification is highly valued by employers. The program utilizes a combination of theory and practice, covering modules that reflect the changing marketing landscape. These modules include areas such as social and digital marketing, branding, and communications. You have the option to complete the Business Research Project module, which involves working on a real-life project supplied by an external business. This provides you with the opportunity to experience life as a professional within the sector while studying and contribute evidence-based solutions to the organization.


Other:

  • The course is based on the latest theory and practice in the advertising and PR profession.
  • It has a strong practical element running through each subject area.
  • The course is professionally accredited.
  • The program is tailored to your career aspirations by offering a range of elective modules.
  • The Pre-Master's Program prepares you for the UK, EU, or US study system.
  • The Pre-Master's Program provides additional academic English and subject-related support.
  • The course is available for study in January and September.
  • The course duration is 15 months (1 term Pre-Master's and a 12-month Master's course) or 18 months (2 term Pre-Master's and a 12-month Master's course).
  • The MSc Advertising and PR Management is a career entry course for those who have no previous qualifications or work experience in marketing or advertising and PR.
  • De Montfort University Leicester (DMU) is a diverse university boasting of the highest standards in academics, extracurricular activities, sports, study abroad programmes and great career paths.
  • De Montfort University is one of the top universities in Leicester and is ranked 5 Stars in QS World University Rankings 2024.
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About University
PhD
Masters
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Courses

De Montfort University

Overview:

De Montfort University (DMU) is a public university located in Leicester, UK. It offers a wide range of undergraduate, postgraduate, foundation, and distance learning courses. DMU is known for its focus on employability and its commitment to providing a supportive and inclusive learning environment.


Services Offered:

Courses:

  • DMU offers a diverse range of courses across various disciplines, including undergraduate, postgraduate, foundation, distance learning, post-registration healthcare courses, and courses starting in January.

Accommodation:

  • The university provides a variety of accommodation options for students, including on-campus residences and private housing.

Campus Tours:

  • Prospective students can take virtual or in-person tours of the campus to get a feel for the environment.

Employability:

  • DMU has a dedicated Careers Team that provides support and guidance to students in their career development.

Fees and Funding:

  • Information on tuition fees and funding options for both domestic and international students is available on the university website.

Student Support:

  • DMU offers a comprehensive range of student support services, including academic advising, mental health support, and disability services.

PhD Research:

  • The university has a Doctoral College that supports students pursuing PhD research degrees.

Study with a DMU Partner:

  • DMU collaborates with partner institutions to offer joint programs and study abroad opportunities.

Information for Parents:

  • The university provides resources and information specifically for parents of prospective students.

DMU Global:

  • This program offers international students support and resources to help them adjust to life in the UK.
  • Student Life and Campus Experience:


Campus:

  • DMU has a modern and vibrant campus with a variety of facilities, including libraries, sports centers, and student unions.

Student City:

  • Leicester is a multicultural and vibrant city with a thriving student population.

Open Days:

  • Prospective students can attend open days to meet with academics, current students, and explore the campus.

Campus Tours:

  • Virtual and in-person tours are available to help students get a feel for the campus environment.

Student Support:

  • DMU provides a range of support services to help students succeed academically and personally.

DMUsport:

  • The university offers a variety of sports and fitness activities for students.

DMU Careers Team:

  • The Careers Team provides support and guidance to students in their career development.


Employability Focus:

  • DMU is known for its strong focus on employability, with a dedicated Careers Team and a range of programs designed to prepare students for the workforce.

Supportive Learning Environment:

  • The university provides a supportive and inclusive learning environment with a range of student support services.

Modern Campus:

  • DMU has a modern and vibrant campus with a variety of facilities.

Vibrant Student City:

  • Leicester is a multicultural and vibrant city with a thriving student population.

Research Success:

  • DMU is recognized for its research excellence in various fields.


Academic Programs:

Undergraduate Courses:

  • DMU offers a wide range of undergraduate courses across various disciplines, including business, law, engineering, and the arts.

Postgraduate Courses:

  • The university also offers a variety of postgraduate courses, including master's degrees and PhD programs.

Foundation Courses:

  • DMU provides foundation courses for students who need to improve their academic skills before starting a degree program.


Other:

Tef Silver:

  • DMU has been awarded a silver rating in the Teaching Excellence Framework (TEF), which recognizes its high-quality teaching and learning.

International Presence:

  • DMU has campuses in Dubai and Kazakhstan, and it offers a range of programs for international students.


Research Excellence:

  • DMU is recognized for its research excellence in various fields, including health, technology, and the arts.

Student Life and Campus Experience:

  • While the context mentions some aspects of student life and campus experience, it does not provide a detailed description.

Key Reasons to Study There:

Studying at De Montfort University (DMU) offers several unique advantages for students. Here are some key reasons why many choose to study there:

1. Strong Employability Focus

  • Work Placements and Internships: DMU has strong industry links and offers a range of placement opportunities across various fields. These placements help students gain real-world experience.
  • DMU Works: This dedicated careers and employability service helps students find employment opportunities, develop CVs, and improve interview skills.
  • High Graduate Employment Rates: DMU has a strong track record of graduates finding employment or pursuing further study shortly after graduation.

2. Diverse Course Offerings

  • DMU offers a wide range of undergraduate and postgraduate courses in fields like business, arts, engineering, health, law, and more. It’s known for innovative programs and interdisciplinary approaches.

3. International Opportunities

  • DMU Global: This program offers students opportunities to study or gain experience abroad, enhancing their global perspective and employability. DMU has links with institutions worldwide and organizes study trips to various countries.

4. Inclusive and Diverse Environment

  • DMU is known for its commitment to diversity and inclusion, with students from various cultural backgrounds, making it a vibrant and supportive campus community. The university emphasizes a welcoming atmosphere for international students.

5. Excellent Campus Facilities

  • DMU’s campus is modern, featuring state-of-the-art labs, workshops, and creative spaces. The Vijay Patel Building, for example, is renowned for its design and creative arts facilities.
  • The Leisure Centre and Library offer high-quality resources for student well-being and study.

6. Innovative Research

  • DMU is a research-focused institution, with particular strengths in areas like sustainability, health, creative industries, and technology. Students have the opportunity to work alongside academics on cutting-edge research projects.

7. Leicester – A Great Student City

  • DMU is located in Leicester, a city known for its rich history, cultural diversity, affordable cost of living, and excellent student-friendly atmosphere. Leicester also has a vibrant arts and music scene, with plenty of social activities for students.

8. Commitment to Sustainability

  • DMU is a leading university in sustainability, striving to make a positive environmental impact. It encourages students to engage in sustainable initiatives and research, making it a good choice for those passionate about green issues.

9. Supportive Learning Environment

  • DMU offers a variety of student support services, including academic support, mental health counseling, and student advice. The university fosters a nurturing environment to help students thrive both academically and personally.

10. Creative and Cultural Hub

  • The university has strong links with the creative industries, particularly in arts, fashion, media, and design. DMU organizes numerous cultural events, exhibitions, and showcases, allowing students to engage in creative practices and gain exposure.
  • Together, these factors make De Montfort University an attractive destination for students looking for a well-rounded educational experience with ample opportunities for personal and professional growth.

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