MSc (Hons) International Business and Marketing

Program Overview

This MSc program provides a comprehensive understanding of international business through core modules covering HRM, management, and advertising. Students can tailor their studies with specialized marketing modules to develop strategic implementation skills. Guest lectures from industry professionals enhance learning with real-world insights. The program prepares graduates for diverse roles in the international business landscape.

Program Outline

Through this course you will study areas including Human Resource Management, Critical Management, and Advertising and Communications. All core modules are designed to give you a broad understanding of the different challenges faced within an international business setting. By educating you on a wide variety of contexts and business models, you can gain the skillset needed to pursue a career in a diverse range of roles. Studying this MSc degree will enable you to tailor your studies to your own personal and career interests, with the opportunity to choose from a selection of marketing-focused modules. All of these modules are designed to develop your skills in identifying and implementing strategic plans in specific areas of marketing.