Program Overview
This MSc (Hons) Marketing Management program from De Montfort University equips students with the skills to analyze markets, apply marketing theories, identify opportunities, and excel in digital marketing. Graduates are well-prepared for a wide range of career paths in the dynamic field of marketing, including roles such as Marketing Manager, Digital Marketing Specialist, and Brand Manager.
Program Outline
Degree Overview:
This MSc (Hons) Marketing Management program is designed to equip students with the skills and knowledge to analyze trends, develop marketing strategies, and excel in the dynamic field of marketing. The program emphasizes the latest marketing theories and practical applications, preparing students for diverse career paths across various industries. The program aims to:
- Analyze markets: Students will learn to conduct thorough market research and analysis to understand consumer behavior, market trends, and competitive landscapes.
- Apply marketing theories: The program will provide students with a strong foundation in marketing principles and frameworks, enabling them to apply these theories to real-world scenarios.
- Identify marketing opportunities: Students will develop the ability to identify and capitalize on emerging marketing opportunities, leveraging their knowledge to address business challenges.
- Utilize social media and digital marketing: The program recognizes the crucial role of social media and digital marketing in today's business environment, providing students with the skills to effectively utilize these platforms. The program is suitable for individuals seeking to launch a career in marketing or those with prior experience in other fields who wish to transition into marketing. It covers fundamental marketing concepts and incorporates the latest developments in social and digital media.
Careers:
The MSc (Hons) Marketing Management program opens doors to a wide range of career opportunities in the marketing field. Graduates are well-prepared for roles such as:
- Marketing Manager: Leading and executing marketing strategies for organizations.
- Digital Marketing Specialist: Managing digital marketing campaigns across various platforms.
- Social Media Manager: Creating and implementing social media strategies to engage audiences.
- Market Research Analyst: Conducting market research and analyzing data to inform marketing decisions.
- Brand Manager: Developing and managing brand identities and strategies.
Other:
- The program is offered as a 2-year program (1-year pathway + 12 months course) or a 3-year program (1-year pathway + 2 years course - Part-Time).
- The program is grounded in the latest theory and has a strong focus on practical elements.
- Key topics such as developments in social and digital media are embedded throughout the course and integral to certain modules.
- The program is ideal for those looking to start a career in marketing and is suitable for students with diverse academic backgrounds.
- The program is offered by De Montfort University, a highly ranked university in Leicester.
- The program is available to both EU and international students.
- Scholarships are available for international students.
