MA (Hons) Design Innovation and Management

Program Overview

This program empowers entrepreneurs in design to apply their skills in business and social contexts. Students explore business models, develop advanced Adobe Creative Suite skills, and gain expertise in design management, brand management, and service design. With industry-connected faculty, students are supported to challenge conventions and prepare for executive roles in the creative industries.

Program Outline

Degree Overview:

This course has been designed aiming at entrepreneurs in the design industry with ambitions to apply their creative and analytical skills to business and social contexts. You will explore and analyse business models, spanning from small and local to multinational corporations and social enterprises, preparing you to respond to the demands and contemporary challenges of the global design industry. Students who choose this course usually have a good working knowledge of Adobe Creative Suite applications, such as Photoshop, Acrobat and InDesign, and will develop these technical skills to an advanced level. With DMU, you will discover design management and design thinking, and gain a thorough understanding of brand management. You will be taught how to examine the role of design in service industries, and develop your business planning skills with an awareness of international markets. Throughout the course teaching staff will empower and support you to challenge conventions, experiment boldly, and take risks. We will help you to develop new ways of thinking about design and prepare you to embrace a high level of executive responsibility in any design, creative or digital media technology business.

Teaching:

You will be able to benefit from an expert teaching team who are active researchers and maintain strong links with the commercial sector to ensure their teaching is influenced by contemporary industry trends and real-world skills.